[Renewing the Common Sense of Lotions] 0% Water x 97% Beauty Ingredients. Unprecedented Dense Experience Led by Waterless Formulation. Birth of the Ultra-Dense Lotion 'Sepalfe Bouncy'.
Univa Fusion will launch 'Sepalfe Bouncy' in April 2026, a revolutionary waterless anti-aging lotion that replaces water with over 90% highly penetrative fermented liquid.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 04:53
- 🔍 Collected: April 2, 2026 at 20:30
- 🤖 AI Analyzed: April 21, 2026 at 06:42 (442h 12m after Collected)
Univa Fusion Co., Ltd. (Representative: Shu Yi, Headquarters: Minato-ku, Tokyo) has developed a new "waterless" cosmetic lotion.
"A lotion, yet not a single drop of water added" — born from an idea that overturns conventional wisdom, we deliver an unprecedented rich "foundational anti-aging care" experience.
As the second installment following the lifting care serum "Lifty," we focused on fine lines caused by dryness*¹. We will launch the cosmetic lotion "Bouncy," which leads to bouncy skin full of elasticity, starting April 1, 2026.
*¹ Tested for anti-wrinkle efficacy. Moisturizes to make fine lines caused by dryness less noticeable.
## Questioning the Common Sense that "Lotions = Mostly Water"
Lotions are generally items intended for "hydration after washing the face," but most of them consist of about 90% or more natural or purified water. However, water molecules are large, making it difficult for them to fully penetrate the skin, and they may evaporate while remaining on the skin's surface. Inherently, moisture and beauty ingredients only have meaning "when they reach" their target. If they are not penetrating, it can be considered that true moisturizing care is not being achieved.
Therefore, this product fundamentally reviews this "norm" and adopts a new approach of replacing the water, which makes up the majority of the formulation, with fermented liquid.
## The Value of a Lotion Composed of Over 90% Fermented Liquid
### 1. High Penetration Power due to Low Molecular Design Derived from Fermentation
During the fermentation process, beauty ingredients are broken down by microorganisms, and their molecules are miniaturized. This allows the ingredients to quickly reach every corner of the stratum corneum, providing moisture.
"A lotion, yet not a single drop of water added" — born from an idea that overturns conventional wisdom, we deliver an unprecedented rich "foundational anti-aging care" experience.
As the second installment following the lifting care serum "Lifty," we focused on fine lines caused by dryness*¹. We will launch the cosmetic lotion "Bouncy," which leads to bouncy skin full of elasticity, starting April 1, 2026.
*¹ Tested for anti-wrinkle efficacy. Moisturizes to make fine lines caused by dryness less noticeable.
## Questioning the Common Sense that "Lotions = Mostly Water"
Lotions are generally items intended for "hydration after washing the face," but most of them consist of about 90% or more natural or purified water. However, water molecules are large, making it difficult for them to fully penetrate the skin, and they may evaporate while remaining on the skin's surface. Inherently, moisture and beauty ingredients only have meaning "when they reach" their target. If they are not penetrating, it can be considered that true moisturizing care is not being achieved.
Therefore, this product fundamentally reviews this "norm" and adopts a new approach of replacing the water, which makes up the majority of the formulation, with fermented liquid.
## The Value of a Lotion Composed of Over 90% Fermented Liquid
### 1. High Penetration Power due to Low Molecular Design Derived from Fermentation
During the fermentation process, beauty ingredients are broken down by microorganisms, and their molecules are miniaturized. This allows the ingredients to quickly reach every corner of the stratum corneum, providing moisture.