Career Design Center Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Hiromi Tada), which operates the job site 'Woman type' specializing in female careers, conducted a survey on 'job-hunting activities' among 284 working women.
Summary of Findings: - Over 70% say 'Salary and Bonuses' are the deciding factors for applying. - Over 90% check information other than the job listing before applying. - Approximately 60% utilize generative AI in their job-hunting process. - The most common use of generative AI is 'creating resumes and CVs'. - More than half cited 'low annual income' as the trigger for considering a career change.
Details: [Q.1 Deciding factors for applying] 'Salary and Bonuses' topped the list at 72.9%, followed by 'Detailed job content and skills' (52.1%) and 'Ease of taking leave/low overtime' (51.4%).
[Q.2 Checking info outside job listings] 93.0% of respondents check additional information. Sources include company websites (79.2%), review sites (55.6%), and reputation searches on search engines (24.6%).
[Q.3 Generative AI usage] 57.4% are 'using' AI. Primary use cases are 'Creating resumes/CVs' (44.4%), 'Self-analysis and motivation brainstorming' (30.3%), and 'Interview prep' (22.9%).
[Q.4 Triggers for thinking about a job change] 'Low annual income' was the top reason at 50.7%, followed by 'Poor interpersonal relationships' (28.2%) and 'Inability to work remotely' (23.2%).
[Q.5 Impact of scout emails] 74.2% stated their motivation to apply increases upon receiving a scout email or DM.
Comment from Kayoko Kobayashi, Editor-in-Chief of 'Woman type': 'This survey shows that working women are cleverly searching for workplaces that fit them. The fact that 60% use review sites and nearly 60% use generative AI indicates a shift towards highly efficient and data-driven job hunting.'
FACT BOX
- Source: PR TIMES
- Category: Survey