Hokuriku Bank, Ltd. (President and CEO: Haruhiko Yoneya) is pleased to announce that its digital local currency service "Tochi-Tsuka," launched in April 2024, has surpassed 200,000 registered users.
This means that approximately 21% of Ishikawa Prefecture's population aged 15 and over, or about 1 in 5 people (※), are now using the service. Tochi-Tsuka is becoming deeply integrated into the daily lives of prefectural residents as a local currency, and continues to grow as an infrastructure supporting regional cashless and digital initiatives.
Furthermore, the "Receive with Tochi-Tsuka: Ishikawa Living Support, Total Equivalent of 7,000 Yen" initiative, a collaborative project with Ishikawa Prefecture, is ongoing and has garnered significant interest from many individuals.
Moving forward, we will continue to promote the circulation of the regional economy through further improvements in user experience and expansion of affiliated stores, while also contributing to increased productivity throughout the region by promoting cashless transactions and the digitalization of administrative services.
(※) Calculated by Hokuriku Bank based on "Estimated Population by Age in Ishikawa Prefecture - Estimated as of October 1, Reiwa 7" from the Ishikawa Statistics Indicator Land. https://toukei.pref.ishikawa.lg.jp/
1. Tochi-Tsuka Registered Users
Tochi-Tsuka Registered Users: 202,708 (as of June 29, 2026)
While digital local currencies are often perceived as difficult to operate and targeted towards younger demographics, "Tochi-Tsuka" has seen steady growth in everyday shopping use due to the sense of security provided by it being a payment app offered by a financial institution, penetrating a wide range of generations.
In addition, we are continuously providing in-person support for registration and usage at special booths set up in various locations, leading to increased adoption among seniors, including those in their 60s and 70s. Through this face-to-face support, we are creating an environment where even first-time users can feel at ease, so please take advantage of it.
・Support Booth Consultation Reservations: https://tochituka.com/ishikawa-seikatsu-ouen/support-reservation/reserve
2. Tochi-Tsuka Affiliated Stores
Tochi-Tsuka Affiliated Stores: 3,589 stores (as of June 29, 2026)
As a result of creating an environment that is easy for affiliated stores to adopt, including setting internationally low payment fees, adoption has expanded beyond local restaurants, bookstores, and department stores to include supermarkets and drugstores with multiple branches within the prefecture. Additionally, it is now possible to use the service at some Seven-Eleven stores in the prefecture. Since surpassing 3,000 stores in April 2026, the number of affiliated stores has increased by approximately 500 in less than three months, exceeding 3,500 stores, further expanding the opportunities for use. When using the service, please check the official Tochi-Tsuka website and app.
・Tochi-Tsuka Affiliated Store List: https://tochituka.com/shop/
3. Regarding "Receive with Tochi-Tsuka: Ishikawa Living Support, Total Equivalent of 7,000 Yen"
With the aim of supporting the lives of prefectural residents affected by rising prices and promoting regional cashless transactions and local consumption, we will provide a total equivalent of 7,000 yen to Ishikawa Prefecture residents aged 15 and over.
Name
"Receive with Tochi-Tsuka: Ishikawa Living Support, Total Equivalent of 7,000 Yen"
Benefit Details
From Ishikawa Prefecture: 2,000 yen equivalent Tochi-Ca grant (Ishikawa Prefecture Price Surge Countermeasure Project) Hokuriku Bank: 5,000 yen equivalent Tochi-Tsuka point award
Eligible Individuals
Ishikawa Prefecture residents aged 15 and over (those who have issued a digital certificate for signature verification)
Eligibility Requirements
Create a Tochi-Tsuka account and complete Tochi-Ca account linking
(Application Deadline: September 30, 2026 (Wed))
For current users: No additional procedures required
For new registrants: Please start using the service by following the steps outlined on the special website.
Benefit Distribution Date
Approximately 1-2 weeks after account linking processing
Required Items for Benefit Distribution
NFC-compatible smartphone with My Number Card My Number Card
Special Website
https://tochituka.com/cp/2026-03-ishikawa-seikatsu-ouen/
4. Ongoing Campaigns
Starting July 1, 2026 (Wed), we will hold the "Summer Value Point Rally," a point還元 and lottery campaign based on the number of transactions.
This campaign requires no entry and can be easily participated in. We offer point awards based on usage frequency and lottery prizes, making it "more rewarding and enjoyable the more you use it." Please take this opportunity to use "Tochi-Tsuka." For details, please check the campaign website.
Campaign Site Here
We will continue to aim for "Super Cashless Region," promoting cashless transactions in the region, and strive to create an environment where all residents can live comfortably anytime, anywhere.
FACT BOX
- Source: PR TIMES
- Category: サービス拡大