Nagasaki University, CCC Marketing Research Institute, Nagasaki City, N-TAS, and DMO NAGASAKI Conduct 4th Industry-Academia-Government Collaboration Lecture for Regional Revitalization

The School of Information and Data Sciences at Nagasaki University (President: Takeshi Nagayasu) has collaborated with the CCC Marketing Research Institute (Director: Minoru Shinbashi), a think tank of CCCMK Holdings Co., Ltd.; Nagasaki City (Mayor: Shiro Suzuki); N-TAS Co., Ltd.; and the Nagasaki International Tourism and Convention Association (Chairman: Shoichiro Muraki, hereafter "DMO NAGASAKI") to hold the fourth annual industry-academia-government collaborative lecture focused on regional revitalization in Nagasaki using V-Point data.

About the Industry-Academia-Government Collaborative Lecture for Nagasaki Regional Revitalization

Launched in 2022, this lecture is aimed at students taking "Social and Tourism Informatics I" taught by Associate Professor Yutaka Ichifuji (Specialization: Data Mining, Tourism Policy, Tourism Big Data) of the School of Information and Data Sciences. The course challenges students to analyze lifestyle estimates based on V-Point data, magazine purchase data from TSUTAYA, and "Mobile Spatial Statistics" data from the Nagasaki University Data Bank (https://db.nagasaki-u.ac.jp/about/) to propose projects for regional revitalization.

Planning "Tourism Facilities and Events Needed in Nagasaki City" Based on Analysis of Gen Z Tourists

73 students participated in this year's lecture. Divided into 11 groups, they conducted five sessions of group work under the theme of "Planning tourism facilities and events needed in Nagasaki City," analyzing the characteristics of Gen Z (ages 18-29) tourists visiting Nagasaki to formulate their proposals.

On January 23 and 30, 2026, 11 unique proposals leveraging the creative perspectives of university students living in Nagasaki were presented. Representatives from the CCC Marketing Research Institute, Nagasaki City Hall, N-TAS, and DMO NAGASAKI attended to provide feedback and deliver lectures on the challenges and initiatives facing Nagasaki City, fostering practical discussions on regional revitalization among the university, private sector, and government.

Nagasaki University, the CCC Marketing Research Institute, Nagasaki City, N-TAS, and DMO NAGASAKI will consider developing the results obtained from this collaborative lecture into further initiatives that lead to the revitalization of the Nagasaki region.

Evaluation of the Winning Teams

★NAGASAKI-AGODASHI-FES★ (Team Name: Yama-chans)

Proposal: An event themed around Nagasaki-produced 'Ago-dashi' (flying fish stock)

・The creative ability to develop a project around "Ago-dashi," which is generally not associated with Gen Z, is excellent.

・The proposal was persuasive, using data to show regional differences in Gen Z's food preferences, and the data analysis was conducted carefully throughout. Among the presenting teams, this group in particular had thoroughly considered the financial plan.