[Tsutaya Books, Tsutaya Electrics] India-based audio brand "Noise," supervised by "BOSE," to be exclusively sold in Japan from July 17 (Fri).

Details

Tsutaya Books and Tsutaya Electrics will exclusively sell "Noise," an India-based audio equipment brand supervised by the global audio brand "BOSE," at select stores and the Tsutaya Books online store starting July 17, 2026 (Fri). Pre-orders will be accepted from July 1, 2026 (Wed) at the sales stores and the Tsutaya Books online store. Please experience the "Master Buds MAX" high-performance over-ear Bluetooth headphones and the high-quality, high-sound-insulating "Master Buds" earphones, which utilize "BOSE" acoustic technology.

Since its founding in India in 2014, "Noise" has been creating innovative audio products with the philosophy of "democratizing technology for everyone." In 2024, the company received strategic investment from "BOSE," and the jointly developed earphones "Master Buds," under this partnership, have sold over 150,000 units cumulatively, primarily in India. With this solid track record, they are now expanding globally. The "Master Buds" are earphones tuned with "Sound by Bose," co-designed by "BOSE" sound engineers, which achieve a balance of rich bass and transparent treble after hundreds of tests. With ANC (Active Noise Cancelling) that adapts up to 49dB, they create the感動 of "immersing yourself in sound amidst silence."

The "Master Buds MAX" headphones maximize the strengths of the popular "Master Buds" – high sound quality, powerful noise cancellation, and long battery life – at a high dimension. They are suitable for a wide range of scenes, from daily use to business and travel.

Both the headphones and earphones feature impressive richness in the low and mid-frequency ranges, delivering a deep, enveloping sound while clearly reproducing vocals, high frequencies, and even the artist's breath. The sound image is three-dimensional, providing an immersive experience as if you are at the center of a live venue, bringing out the charm of music regardless of genre.

The noise cancellation is very natural, powerful yet seamlessly reducing only unnecessary sounds. In addition to a comfortable fit that is not tiring even for long periods, the spatial audio that makes music surround you is also ideal for watching movies.

While choosing between headphones and earphones can be difficult, what they have in common is that they elevate music from merely "listening" to a new music experience. Please experience this new audio brand at the store, available at Futako Tamagawa Tsutaya Electrics. (Hiroyuki Sekimoto, Music Concierge, Futako Tamagawa Tsutaya Electrics)

Product Information

Master Buds MAX

Colors: Titanium, Onyx (black), Silver

Weight: 262g

Driver Size: 40mm

Waterproof Standard: IPX4 (splash-proof)

Playback Time: Up to 60 hours

Charging Time: Up to 60 minutes

Noise Cancelling: Up to 40dB

Bluetooth Version: 5.4

Supported OS: Android & iOS

Wearing Detection: Automatic playback/pause based on removal

Sales Price: 33,000 yen (tax included)

Master Buds

Colors: Titanium, Onyx (black), Silver

Weight: 48.4g

Size: Height 5.6 x Width 5.4 x Depth 2.5 cm

Driver Size: 12.4mm

Waterproof Standard: IPX5 (jet-proof)

Playback Time: Up to 44 hours

Charging Time: Approx. 90 minutes

Noise Cancelling: Up to 49dB

Number of Microphones: 3 per earphone (6 total)

Hands-free calls: Supported

Voice Assistant: Siri, Google Assistant

Bluetooth Version: 5.3

Supported OS: Android & iOS

Sales Price: 23,100 yen (tax included)

Sales Stores

Futako Tamagawa Tsutaya Electrics (Setagaya-ku, Tokyo)

Daikanyama Tsutaya Books (Shibuya-ku, Tokyo)

Roppongi Tsutaya Books (Minato-ku, Tokyo)

Hakodate Tsutaya Books (Hakodate-shi, Hokkaido)

Nara Tsutaya Books (Nara-shi, Nara)

EDION Tsutaya Electrics (Hiroshima-shi, Hiroshima)

Ropping Matsu Tsutaya Books (Fukuoka-shi, Fukuoka)

Fukuoka Tenjin Tsutaya Books (Fukuoka-shi, Fukuoka)

TSUTAYA BOOKSTORE MARUNOUCHI (Chiyoda-ku, Tokyo)

Tsutaya Books Online Store