Sumitomo Mitsui Card's Subsidiarization of V Point Marketing
Sumitomo Mitsui Card has made V Point Marketing a subsidiary, strengthening its V Point business.
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- 📰 Published: April 1, 2026 at 19:02
Sumitomo Mitsui Financial Group (President and Group CEO: Toru Nakajima, hereinafter "Sumitomo Mitsui Financial Group," and its group collectively "SMBC Group"), Sumitomo Mitsui Card Company, Limited (Representative Director, President and CEO: Yukihiko Onishi, hereinafter "Sumitomo Mitsui Card"), Culture Convenience Club Co., Ltd. (Representative Director, President and CEO: Yoshinori Takahashi, hereinafter "CCC"), and V Point Marketing Co., Ltd. (Representative Director, President and Executive Officer: Seigo Hirota, hereinafter "V Point Marketing") announced on October 3, 2025, that V Point Marketing (then known as CCCMK Holdings Co., Ltd.) became a subsidiary of Sumitomo Mitsui Card on March 31, 2026. CCCMK Holdings subsequently changed its company name to V Point Marketing on April 1, 2026.
[Reference] News Release dated October 3, 2025: Additional Acquisition of CCCMKHD Shares by Sumitomo Mitsui Card and its Subsidiarization
https://www.vpoint.co.jp/wp-content/uploads/2026/03/20251003_ccc_cccmk.pdf
Leveraging the comprehensive capabilities of the SMBC Group, we aim to make "V Point" the "No.1 point" and "No.1 database marketing" service. We will execute strategies to provide new value and open up new markets, evolving V Point into the most preferred common point program for both consumers and businesses.
■ Overview of Each Company
Company Name: V Point Marketing Co., Ltd.
Representative's Title/Name: Representative Director, President and Executive Officer Seigo Hirota
Business Activities: Marketing Solutions Business, Point Alliance Business
Company Name: Sumitomo Mitsui Financial Group, Inc.
Representative's Title/Name: Executive President and Group CEO Toru Nakajima
Business Activities: Management and incidental operations of banks and other companies that can be subsidiaries under the Banking Act.
Company Name: Sumitomo Mitsui Card Company, Limited
Representative's Title/Name: Representative Director, President and CEO Yukihiko Onishi
Business Activities: Credit card services, debit card/prepaid card and other payment services, loan services, guarantee services, credit financing services, transaction services, and other incidental operations.
Company Name: Culture Convenience Club Co., Ltd.
Representative's Title/Name: Representative Director, President and CEO Yoshinori Takahashi
Business Activities: Customer Experience, Retail Business, Life Design Business, Partner Communication, Database Marketing.
[Reference] News Release dated October 3, 2025: Additional Acquisition of CCCMKHD Shares by Sumitomo Mitsui Card and its Subsidiarization
https://www.vpoint.co.jp/wp-content/uploads/2026/03/20251003_ccc_cccmk.pdf
Leveraging the comprehensive capabilities of the SMBC Group, we aim to make "V Point" the "No.1 point" and "No.1 database marketing" service. We will execute strategies to provide new value and open up new markets, evolving V Point into the most preferred common point program for both consumers and businesses.
■ Overview of Each Company
Company Name: V Point Marketing Co., Ltd.
Representative's Title/Name: Representative Director, President and Executive Officer Seigo Hirota
Business Activities: Marketing Solutions Business, Point Alliance Business
Company Name: Sumitomo Mitsui Financial Group, Inc.
Representative's Title/Name: Executive President and Group CEO Toru Nakajima
Business Activities: Management and incidental operations of banks and other companies that can be subsidiaries under the Banking Act.
Company Name: Sumitomo Mitsui Card Company, Limited
Representative's Title/Name: Representative Director, President and CEO Yukihiko Onishi
Business Activities: Credit card services, debit card/prepaid card and other payment services, loan services, guarantee services, credit financing services, transaction services, and other incidental operations.
Company Name: Culture Convenience Club Co., Ltd.
Representative's Title/Name: Representative Director, President and CEO Yoshinori Takahashi
Business Activities: Customer Experience, Retail Business, Life Design Business, Partner Communication, Database Marketing.
FAQ
What is the purpose of Sumitomo Mitsui Card's subsidiarization of V Point Marketing?
To leverage the comprehensive capabilities of the SMBC Group and evolve V Point into the "No.1 point" and "No.1 database marketing" service.
What was V Point Marketing's former company name?
Its former trade name was CCCMK Holdings Co., Ltd., before changing its name to V Point Marketing on April 1, 2026.
When was this subsidiarization completed?
Based on the announcement dated October 3, 2025, the subsidiarization was completed on March 31, 2026.