About Sumitomo Mitsui Card's Acquisition of V Point Marketing as a Subsidiary
Sumitomo Mitsui Card has acquired V Point Marketing (formerly CCCMK Holdings) as a subsidiary as of March 31, 2026. This move aims to leverage the comprehensive strengths of the SMBC Group to evolve "V Point" into the "No. 1 point" and "No. 1 database marketing" service, making it the most preferred common point program for both consumers and businesses.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:02
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:23 (497h 7m after Collected)
Sumitomo Mitsui Financial Group (President and Group CEO: Tatsu Nakajima, hereinafter "Sumitomo Mitsui Financial Group," and its group collectively referred to as "SMBC Group"), Sumitomo Mitsui Card Co., Ltd. (Representative Director, President and CEO: Yukihiko Onishi, hereinafter "Sumitomo Mitsui Card"), Culture Convenience Club Co., Ltd. (Representative Director, President and CEO: Hironori Takahashi, hereinafter "CCC"), and V Point Marketing Co., Ltd. (Representative Director, President and Executive Officer: Seigo Hirota, hereinafter "V Point Marketing") announced on October 3, 2025, that as of March 31, 2026, V Point Marketing (then known as CCCMK Holdings Co., Ltd.) became a subsidiary of Sumitomo Mitsui Card. CCCMK Holdings changed its company name to V Point Marketing on April 1, 2026.
[Reference] News Release dated October 3, 2025: Additional Acquisition of CCCMKHD Shares by Sumitomo Mitsui Card and its Subsidiary Acquisition
https://www.vpoint.co.jp/wp-content/uploads/2026/03/20251003_ccc_cccmk.pdf
Leveraging the comprehensive strengths of the SMBC Group, we aim to make "V Point" the "No. 1 point" and "No. 1 database marketing" service. We will execute strategies and market development to provide new value, evolving V Point into the most preferred common point program for both consumers and businesses.
■ Overview of Each Company
Name: V Point Marketing Co., Ltd.
Representative's Title and Name: Representative Director, President and Executive Officer Seigo Hirota
Business Description: Marketing Solutions
[Reference] News Release dated October 3, 2025: Additional Acquisition of CCCMKHD Shares by Sumitomo Mitsui Card and its Subsidiary Acquisition
https://www.vpoint.co.jp/wp-content/uploads/2026/03/20251003_ccc_cccmk.pdf
Leveraging the comprehensive strengths of the SMBC Group, we aim to make "V Point" the "No. 1 point" and "No. 1 database marketing" service. We will execute strategies and market development to provide new value, evolving V Point into the most preferred common point program for both consumers and businesses.
■ Overview of Each Company
Name: V Point Marketing Co., Ltd.
Representative's Title and Name: Representative Director, President and Executive Officer Seigo Hirota
Business Description: Marketing Solutions