Coca-Cola Bottlers Japan to Begin Handling Japan's No.1 Energy Drink Brand "Monster Energy" in Vending Machines This Summer

Coca-Cola Bottlers Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Karim Dragun; hereinafter, "the Company"), based on agreements with Monster Energy Japan LLC (Headquarters: Shinagawa-ku, Tokyo; Representative: Mitsuhiro Matsumoto) and Asahi Soft Drinks Co., Ltd. (Headquarters: Sumida-ku, Tokyo; Representative Director, President: Kayoko Kondo; hereinafter, "Asahi Soft Drinks"), which holds the domestic sales rights, will begin handling Japan's No.1* energy drink brand "Monster Energy" in its vending machine channels this summer. *Research by Inryo Soken: Energy drink market, January-December 2025, manufacturer's sales volume (Japan). Through this initiative, the Company will introduce a leading energy drink brand into its industry-leading vending machine network, aiming to expand customer choices and purchasing opportunities, as well as significantly increase sales and profitability. This will contribute to creating value and accelerating growth in the vending business, helping to achieve the ambitious goals set forth in our mid-term management plan, "Vision 2030." The product to be handled will be "Monster Energy (355ml can)," and sales in vending machines will commence around the peak season this summer, with product supply from Asahi Soft Drinks. The rollout is planned to be sequential across all 1 metropolis, 2 prefectures, and 35 prefectures that constitute our business area. Product Name: Monster Energy Container/Volume: Can 355ml Suggested Retail Price: 213 yen (excl. tax), 230 yen (incl. tax) Category: Carbonated Beverage Sales Channel/Region: Vending machines within our business area The energy drink brand "Monster Energy" has been widely sold worldwide since its launch in the United States in 2002. Since its arrival in Japan in 2012, it has continued to increase its fan base as a leading energy drink brand in Japan. Monster Energy is more than just a drink; it creates time for fans to enjoy together through various scenes such as music, gaming, motorsports, and action sports, embodying a lifestyle packed into a can. Coca-Cola Bottlers Japan positions its extensive network of vending machines as crucial assets, with each machine acting as an unmanned retail store, generating points of contact with customers 24 hours a day, 365 days a year. The Company has proactively embarked on transforming its vending business, continuously working on improving productivity and efficiency of vending machine operations through digitalization, technology utilization, and process reviews. By newly deploying "Monster Energy" products, which captivate many fans worldwide, we will further accelerate our business transformation and contribute to the revitalization of Japan's vending machine market. Under the mission of "delivering happy moments and creating value for all people," the Company will continue to collaborate with various partners to provide sustainable value to all stakeholders. *Information described in news releases is current as of the announcement date. Please note that the latest information may differ.