Coca-Cola Bottlers Japan Group Holds Entrance Ceremony for FY2026 New Employees
The Coca-Cola Bottlers Japan Group held a joint entrance ceremony on April 1, 2026, for 273 new employees across four group companies. Executives welcomed the new recruits, and the president delivered a message. New employees deepened their understanding of Coca-Cola products through experiences like "Kiki Coke" and "Kiki Tea." After training, they will be assigned to duties in the group's operating areas, aiming to create an inclusive environment where diverse talent can thrive.
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- 📰 Published: April 2, 2026 at 02:12
- 🔍 Collected: April 1, 2026 at 17:37
- 🤖 AI Analyzed: April 15, 2026 at 23:41 (342h 3m after Collected)
Coca-Cola Bottlers Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director, President and CEO: Karin Dragan; hereinafter "the Company") held a joint entrance ceremony on April 1, 2026 (Wednesday) for 273 new employees for FY2026, together with its group companies Coca-Cola Bottlers Japan Vending Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Takahide Baba), FV Japan Co., Ltd. (Headquarters: Toshima-ku, Tokyo; Representative Director and President: Shinji Ogawa), and Neoark Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Bjorn Ivar Urgenes).
Executives from each group company attended the entrance ceremony to welcome the new employees, and a message was delivered by the president. While drinking "Coca-Cola," new employees directly conversed with executives and deepened their camaraderie. As a unique content of the Company, they also deepened their understanding of Coca-Cola products through activities such as "Kiki Coke" (blind tasting "Coca-Cola" and "Coca-Cola Zero") and "Kiki Tea" (blind tasting "Ayataka" and "Ayataka Chaba no Amami").
New employees will undergo various training programs and then sequentially assume duties in the Company's business areas across 1 metropolis, 2 prefectures, and 35 prefectures. The Company will continue to actively recruit diverse talent to realize an inclusive environment where everyone can thrive, and achieve its mission of "delivering happy moments to all and creating value."
■From the greeting of Representative Director, President and CEO Karin Dragan (video message)
We uphold the mission of "delivering happy moments to all and creating value." This phrase embodies our strong desire for each and every employee to create happy moments in the daily lives of all stakeholders, including customers, clients, shareholders, and local communities, through our products and services, while simultaneously enhancing corporate value and rewriting the future through new transformations.
We highly value our Mission, Vision, and Values, or MVV. They are our daily guidelines and the foundation of our culture. To achieve the ambitious goals of our medium-term management plan "Vision 2030," it is essential for all employees to keep the MVV in mind and steadily practice our four values. We hope you will be mindful of this MVV and embody it in your own way.
Finally, I sincerely look forward to your significant growth as professionals and your continuous contributions. Let's move forward together every day. For yourselves, for your team, and for our customers.
■Reference
Coca-Cola Bottlers Japan's MVV
https://www.ccbj-holdings.com/corporate/mvv/
*The information described in the news release is current as of the announcement date. Please note that the latest information may differ.