CB Japan Co., Ltd. (Head Office: Adachi-ku, Tokyo; President and CEO: Keisuke Higuchi), a provider of lifestyle products that support various ways of living, launched the "atomico Foldable Silicone Steaming Sieve" in June 2026.

The Steamed Dish Boom is Spreading

2025 was a year when "seiro" (traditional wooden steamers) garnered significant attention. According to Google Trends, searches for "seiro" have increased significantly since the latter half of 2024 and have maintained high interest since 2025.

Steamed dishes are popular not only for being healthy as they can be cooked without oil, but also for allowing people to enjoy the sweetness of vegetables and the original flavors of ingredients.

Source: Google Trends

I Like Steamed Dishes, But the Seiro Didn't Stick

On the other hand, as the number of people starting to cook steamed dishes increased, new concerns also emerged. While searches for "seiro" have been rising on Google Trends, searches related to maintenance, such as "seiro mold," have also increased.

I want to continue making steamed dishes.

But,

I need storage space.

I'm concerned about maintenance.

I want to use it more casually.

There are many such voices.

Source: Google Trends

Making Steamed Dishes More Everyday

The atomico Foldable Silicone Steaming Sieve was born to make enjoying steamed dishes more casual.

Its feature is that it is not exclusively for steamed dishes.

It can be used for everything from preparation and draining to steaming.

Cut ingredients.

Wash.

Drain.

Steam as is.

It can be used without interrupting the cooking flow.

Wash and Steam as is

After washing vegetables, you don't need to transfer them to a seiro.

There's no such hassle.

The main body can be used as a draining sieve and can also be used for steaming dishes as is.

From food preparation to completion, everything is done with a single tool.

Can Also Be Used in a Frying Pan

The main body is foldable.

When unfolded, it can be used as a deep draining sieve, and when folded, it can be used for steaming dishes in a frying pan.

You can enjoy steamed dishes with your usual frying pan without needing to prepare a separate steamer.

Compact When Not in Use

Many people are concerned about storage space when they want to start making steamed dishes.

The atomico Foldable Silicone Steaming Sieve can be folded thinly for storage when not in use.

The S size becomes as compact as approximately 2.2cm, and the M size becomes approximately 2.8cm.

It fits neatly into kitchen drawers and is characterized by not causing storage problems.

Making Steamed Dishes Easier to Continue

Thanks to the seiro boom, many people have discovered the deliciousness of steamed dishes.

Vegetables become sweet.

Meat becomes moist.

You can enjoy the taste of ingredients while reducing oil.

The appeal of steamed dishes remains the same.

More casually.

Easier to continue.

The atomico Foldable Silicone Steaming Sieve is a new option for incorporating steamed dishes into your daily life.

Product Overview

Product Name: atomico Foldable Silicone Steaming Sieve S

Price: ¥1,870

Size: [In Use] W279×D225×H75mm [Folded] W279×D225×H27mm

Weight: 255g

Main Material: [Body] Silicone rubber [Core Material] Steel

Heat Resistance Temperature: 200°C

Country of Origin: China

Product Name: atomico Foldable Silicone Steaming Sieve M

Price: ¥2,090

Size: [In Use] W315×D253×H94mm [Folded] W315×D253×H32mm

Weight: 335g

Main Material: [Body] Silicone rubber [Core Material] Steel

Heat Resistance Temperature: 200°C

Country of Origin: China

Company Name: CB Japan Co., Ltd.

Location: Adachi-ku, Tokyo

Representative Director: Keisuke Higuchi

Established: 2000

Business Description: Manufacturer of household goods Mission: We want to help make life fun, convenient, and a little richer. We want to continue to be an entity that delivers products that can be used with peace of mind by loved ones, contributes to society, and leads to the happiness of everyone involved.

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[Contact Regarding Product]

CB Japan Co., Ltd. Public Relations Representative: Matsumoto

☎︎: 03-5888-1051

mail: s-matsumoto@cb-j.com

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  • Source: PR TIMES
  • Category: 新商品