[Wet Towel, Who Will Change It?] A Hand Towel That Stays Dry with a Simple Twist
CB JAPAN Co., Ltd. has launched the "carari Kurutto," a new rotating hand towel, in May 2026, as a solution to the wet towel problem. This towel is designed to allow users to use a dry surface with each use and achieves high absorbency with its microfiber material.
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- 📰 Published: June 12, 2026 at 19:20
- 🔍 Collected: June 12, 2026 at 10:36
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (6h 16m after Collected)
CB JAPAN Co., Ltd. (Headquarters: Adachi-ku, Tokyo, President and CEO: Keisuke Higuchi), a provider of lifestyle products that support various ways of living, launched "carari Kurutto" in May 2026.
Morning in the washroom.
Wash your face and dry your hands.
The next person dries their hands.
As the whole family uses it, the towel soon becomes damp.
Replacing it even though it still seems usable.
Such scenes may be commonplace in many households.
carari Kurutto is a hand towel born from this daily "wet towel problem."
Are you using that towel completely?
With a typical hand towel, you unknowingly use the same spot repeatedly.
Especially the center part tends to get wet from repeated hand drying, while the edges are hardly used.
Even if there's still a dry area left, you might replace it saying, "It's already wet."
carari Kurutto is a rotating hand towel that allows you to twist it each time you use it to expose a dry surface.
It's a new concept hand towel that allows you to use the entire towel without waste.
The "Wet Towel Problem" Felt More by Larger Families
Getting ready in the morning.
Washing hands after returning home.
Washing hands while cooking.
The more family members there are, the more often the towel is used.
The first person might use it comfortably, but the second or third person finds it slightly damp.
Many people have likely experienced this.
Kurutto moves to the next side when one side gets wet.
It's designed for the convenience of the whole family.
Reducing One of the Unnamed Household Chores
Replace the towel when it gets wet.
Wash it.
Dry it.
Hang it up again.
These are things we do routinely, but they are a form of housework.
The small daily tasks add up to a surprisingly large amount of effort.
Kurutto allows you to delay replacing the towel by enabling you to use the dry sides in rotation.
It might not be a drastic change.
However, reducing small daily burdens can make life a little easier.
Quickly Absorbs Moisture on Contact
The material used is microfiber.
Its fine fibers quickly absorb moisture, with an absorbency about 5.9 times that of cotton towels.
It prevents stickiness after drying your hands, maintaining a smooth feel.
Furthermore, the surface is finished smoothly to prevent snagging, ensuring a gentle touch on the skin.
Blends Naturally into Your Daily Routine
There's no special way to use it.
If you hang it in the washroom, use it after washing your face.
If you hang it in the kitchen, use it while cooking.
If you hang it in the toilet, use it after washing your hands.
Just use it like your regular towel.
However, by twisting it each time you dry your hands, a dry surface will appear next.
It's a small difference, but the accumulation of these small differences leads to greater daily convenience.
Product Overview
Gray Purple
Product Name: carari Kurutto
Price: ¥880
Size: W800×D170×H10mm
Weight: 80g
Main Material: Polyester, Nylon
Color: Gray/Purple
Country of Origin: China
Company Name: CB JAPAN Co., Ltd.
Location: Adachi-ku, Tokyo
Representative Director: Keisuke Higuchi
Established: 2000
Business Description: Household goods manufacturer
Mission: We want to help make life more enjoyable, convenient, and a little richer. We aim to deliver products that can be used with peace of mind by loved ones, contribute to society, and continue to be a presence that leads to the happiness of everyone involved.
Homepage
Online Store
YouTube
Instagram
X
LINE
[Contact for Product Inquiries]
CB JAPAN Co., Ltd. Public Relations Department Matsumoto
Tel: 03-5888-1051
Email: s-matsumoto@cb-j.com
Keywords:
Morning in the washroom.
Wash your face and dry your hands.
The next person dries their hands.
As the whole family uses it, the towel soon becomes damp.
Replacing it even though it still seems usable.
Such scenes may be commonplace in many households.
carari Kurutto is a hand towel born from this daily "wet towel problem."
Are you using that towel completely?
With a typical hand towel, you unknowingly use the same spot repeatedly.
Especially the center part tends to get wet from repeated hand drying, while the edges are hardly used.
Even if there's still a dry area left, you might replace it saying, "It's already wet."
carari Kurutto is a rotating hand towel that allows you to twist it each time you use it to expose a dry surface.
It's a new concept hand towel that allows you to use the entire towel without waste.
The "Wet Towel Problem" Felt More by Larger Families
Getting ready in the morning.
Washing hands after returning home.
Washing hands while cooking.
The more family members there are, the more often the towel is used.
The first person might use it comfortably, but the second or third person finds it slightly damp.
Many people have likely experienced this.
Kurutto moves to the next side when one side gets wet.
It's designed for the convenience of the whole family.
Reducing One of the Unnamed Household Chores
Replace the towel when it gets wet.
Wash it.
Dry it.
Hang it up again.
These are things we do routinely, but they are a form of housework.
The small daily tasks add up to a surprisingly large amount of effort.
Kurutto allows you to delay replacing the towel by enabling you to use the dry sides in rotation.
It might not be a drastic change.
However, reducing small daily burdens can make life a little easier.
Quickly Absorbs Moisture on Contact
The material used is microfiber.
Its fine fibers quickly absorb moisture, with an absorbency about 5.9 times that of cotton towels.
It prevents stickiness after drying your hands, maintaining a smooth feel.
Furthermore, the surface is finished smoothly to prevent snagging, ensuring a gentle touch on the skin.
Blends Naturally into Your Daily Routine
There's no special way to use it.
If you hang it in the washroom, use it after washing your face.
If you hang it in the kitchen, use it while cooking.
If you hang it in the toilet, use it after washing your hands.
Just use it like your regular towel.
However, by twisting it each time you dry your hands, a dry surface will appear next.
It's a small difference, but the accumulation of these small differences leads to greater daily convenience.
Product Overview
Gray Purple
Product Name: carari Kurutto
Price: ¥880
Size: W800×D170×H10mm
Weight: 80g
Main Material: Polyester, Nylon
Color: Gray/Purple
Country of Origin: China
Company Name: CB JAPAN Co., Ltd.
Location: Adachi-ku, Tokyo
Representative Director: Keisuke Higuchi
Established: 2000
Business Description: Household goods manufacturer
Mission: We want to help make life more enjoyable, convenient, and a little richer. We aim to deliver products that can be used with peace of mind by loved ones, contribute to society, and continue to be a presence that leads to the happiness of everyone involved.
Homepage
Online Store
YouTube
X
LINE
[Contact for Product Inquiries]
CB JAPAN Co., Ltd. Public Relations Department Matsumoto
Tel: 03-5888-1051
Email: s-matsumoto@cb-j.com
Keywords: