CATS Adds Conversion API Integration for LINE Yahoo! Ads
Key facts
- CATS Adds Conversion API Integration for LINE Yahoo! Ads
- CATS Inc. has added a conversion API integration feature for search and display ads on LINE Yahoo! Ads to its products 'CATS' and 'L-ad'. This enables advertisers to achieve accurate measurement and optimize ad delivery.
- Source: PR Times
- Date: June 3, 2026
Direct answer
CATS Inc. has added a conversion API integration feature for search and display ads on LINE Yahoo! Ads to its products 'CATS' and 'L-ad'. This enables advertisers to achieve accurate measurement and optimize ad delivery.
- Citation
- CATS Adds Conversion API Integration for LINE Yahoo! Ads (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
CATS Inc. has added a conversion API integration feature for search and display ads on LINE Yahoo! Ads to its products 'CATS' and 'L-ad'. This enables advertisers to achieve accurate measurement and optimize ad delivery.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 23:00
- 🔍 Collected: June 3, 2026 at 14:21
- 🤖 AI Analyzed: June 7, 2026 at 00:45 (82h 24m after Collected)
CATS Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Isamu Matsumoto) announces that it has added a new conversion API integration feature for search ads and display ads on 'LINE Yahoo! Ads' to its products 'CATS' and 'L-ad'.
■ Background of the Feature Addition
CATS has already supported conversion API integration for Yahoo! Display Ads and LINE Ads individually.
LINE Yahoo! Corporation began offering a new service, 'LINE Yahoo! Ads Display Ads', which integrates the delivery platforms of LINE Ads and Yahoo! Display Ads, from April 1, 2026.
(Reference: https://www.lycbiz.com/jp/news/20260218/ )
In response to this market change and advertiser needs, CATS has started providing a conversion API integration function compliant with the latest specifications of LINE Yahoo! Ads.
■ Overview of the Update
By supporting the new LINE Yahoo! Ads Display Ads service, conversion data measured by CATS can now be accurately linked to the advertising platform.
This is expected to enable accurate performance measurement with reduced data discrepancies and improve the precision of ad delivery optimization.
Furthermore, customers who have contracted for L-ad can utilize user information obtained via LINE to improve match quality and further enhance the accuracy of advertising performance measurement.
■ Expected Effects
The introduction of this function is expected to yield the following effects:
● Improved measurement accuracy through stable transmission of conversion data via the server
● Contribution to improving the accuracy of machine learning optimization on the LINE Yahoo! Ads side through the use of extended data items
This allows advertisers to enhance the precision of machine learning optimization in LINE Yahoo! Ads and maximize return on investment.
Please note that this function is currently not implemented for the affiliate ASP system 'AFAD', and support is planned for the future.
▶ Download materials for 'CATS Inc.' here
Advertising effectiveness measurement tool CATS
LINE friend addition measurement tool L-ad
Affiliate ASP system AFAD
URL: https://markecats.co.jp/
■ Product Inquiries
CATS Inc. Marketing Department
TEL: 050-5783-1173
■ Company Overview
Company Name: CATS Inc.
Representative: President and CEO Isamu Matsumoto
Head Office: Sumitomo Fudosan Shinjuku Oak Tower 5F/6F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Business: Marketing SaaS Business
URL: https://markecats.co.jp/
■ Background of the Feature Addition
CATS has already supported conversion API integration for Yahoo! Display Ads and LINE Ads individually.
LINE Yahoo! Corporation began offering a new service, 'LINE Yahoo! Ads Display Ads', which integrates the delivery platforms of LINE Ads and Yahoo! Display Ads, from April 1, 2026.
(Reference: https://www.lycbiz.com/jp/news/20260218/ )
In response to this market change and advertiser needs, CATS has started providing a conversion API integration function compliant with the latest specifications of LINE Yahoo! Ads.
■ Overview of the Update
By supporting the new LINE Yahoo! Ads Display Ads service, conversion data measured by CATS can now be accurately linked to the advertising platform.
This is expected to enable accurate performance measurement with reduced data discrepancies and improve the precision of ad delivery optimization.
Furthermore, customers who have contracted for L-ad can utilize user information obtained via LINE to improve match quality and further enhance the accuracy of advertising performance measurement.
■ Expected Effects
The introduction of this function is expected to yield the following effects:
● Improved measurement accuracy through stable transmission of conversion data via the server
● Contribution to improving the accuracy of machine learning optimization on the LINE Yahoo! Ads side through the use of extended data items
This allows advertisers to enhance the precision of machine learning optimization in LINE Yahoo! Ads and maximize return on investment.
Please note that this function is currently not implemented for the affiliate ASP system 'AFAD', and support is planned for the future.
▶ Download materials for 'CATS Inc.' here
Advertising effectiveness measurement tool CATS
LINE friend addition measurement tool L-ad
Affiliate ASP system AFAD
URL: https://markecats.co.jp/
■ Product Inquiries
CATS Inc. Marketing Department
TEL: 050-5783-1173
■ Company Overview
Company Name: CATS Inc.
Representative: President and CEO Isamu Matsumoto
Head Office: Sumitomo Fudosan Shinjuku Oak Tower 5F/6F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Business: Marketing SaaS Business
URL: https://markecats.co.jp/
FAQ
What are the effects of CATS's new feature?
It improves measurement accuracy through stable server-side data transmission and is expected to optimize ad delivery.
What is the benefit for L-ad subscribers?
They can utilize LINE user information to improve match quality and advertising measurement accuracy.
When is this feature available?
It is available from the time of this press release.