Cathay Expands Mileage Partnerships in Japan with Three New Partners Including Kojima

Cathay (Headquarters: Hong Kong; CEO: Ronald Lam) has announced new partnerships with Kojima, apartment hotel MIMARU, and ARIAir, allowing members to earn Asia Miles through shopping and services at these partner facilities.

The partnership with Kojima specifically targets duty-free shopping for inbound tourists, applicable to overseas residents.

The Cathay membership program aims to provide a rich lifestyle by expanding opportunities to earn miles across various daily scenarios. With over 800 partners globally, members can accumulate Asia Miles through travel, accommodation, shopping, and dining.

New partner details:

Kojima: A popular electronics retailer under the Bic Camera Group. They offer a wide range of products popular with tourists, including beauty appliances, kitchen appliances, audio, and gaming gear, with on-site duty-free processing available. Overseas residents can earn 1 Asia Mile for every 500 yen spent on duty-free items.

MIMARU (Apartment Hotel): Operated by Cosmos Hotel Management, these hotels are located in Tokyo, Kyoto, and Osaka. Featuring kitchens and dining areas, they are ideal for families and groups. For stays of three nights or more, guests can earn 500 Asia Miles per booking.

ARIAir: Provides private jet travel and helicopter sightseeing flights in popular destinations such as Aso, Kyoto, Osaka, Tokyo, and Hokkaido. Their private jets offer flexible, customized domestic travel. Guests can earn 1 Asia Mile for every 100 yen spent.

Cathay remains committed to providing diverse mileage earning opportunities to both Japanese and international customers. Businesses can leverage the Asia Miles partnership program to attract inbound tourists and promote spending.

Additionally, the "Happy Taste Journey" campaign is running until June 30, 2026, at dining partners in Japan, South Korea, and Taipei. Benefits include: - Limited dining offers/gifts: Complimentary side dishes, drinks, discounts, or exclusive gifts. - Double miles: Earn twice the usual miles at selected partners. - 1,000 Asia Miles: A lucky draw for 35 members who earn miles during the period.

Participating partners in Japan include Ginza Sushi Yoshi, Lilian, Keio Department Store Shinjuku, DiverCity Tokyo Plaza, Mitsui Shopping Park LaLaport Fukuoka, TakeMe, and Abeno Harukas Kintetsu Main Store*.