Short Video Platform 'Charlla' for E-commerce Sites Launches 'Widget Feature' to Display Multiple Videos at Once
Catenoid Inc. has added a 'widget feature' to its e-commerce short video tool 'Charlla,' enabling the display of multiple videos like a catalog to improve CVR and time on site without coding.
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- 📰 Published: April 14, 2026 at 21:26
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Catenoid Inc. (Headquarters: Chiyoda-ku, Tokyo; Representatives: Hyung-Gyu Lee, Seung-Eul Yoo), which provides the short video utilization platform 'Charlla' for e-commerce sites, has newly launched the 'Widget Feature'. This feature allows for use in various scenes such as new product introductions, special feature pages, and brand promotion, further expanding the possibilities of video utilization on e-commerce sites.
About Charlla
Charlla is a short video solution specialized for e-commerce sites. As a no-code-based short video commerce tool that allows businesses to easily place short video content on their own sites without development knowledge, it has been adopted by over 600 companies in total. Its use is expanding across a wide range of industries, including fashion, beauty, interior design, food, and sports, as well as medical, tax, and accounting.
Video embed tags can be generated without coding, allowing for easy implementation without specialized knowledge. By utilizing short videos on product pages and within the site, it intuitively conveys the appeal of products, contributing to increased desire to purchase and improved conversion rates (CVR).
It provides two types of players: a 'Displayer' optimized for the site, and a 'Shop Player' that allows product purchase banners to be placed within the video. Furthermore, it now supports a newly added 'Widget Feature' that can display multiple videos at once.
Additionally, the management screen allows intuitive operation from video upload to embedding link generation, as well as data analysis such as view counts and click rates, supporting the maximization of video marketing effectiveness.
Promoting Browsing and Improving Time-on-Site with Continuous Video Display
What is the new 'Widget Feature'?
The widget feature is a tool that allows you to easily build a video content area within an e-commerce site as a design part utilizing videos.
In recent years, although technologies that lower the hurdle of coding have increased, challenges still remain in applying them immediately to actual business in e-commerce site operations.
Addressing these challenges, this widget feature can be implemented without requiring a development process, serving as an efficient tool that contributes to improving user time-on-site and conversion rates (CVR).
In addition to being useful in various scenes such as new product introductions, feature pages, and brand promotion, displaying videos continuously encourages users to browse, contributing to an overall increase in time spent on the site.
Users can actively check out products they are interested in, feeling just like window shopping. They can watch videos smoothly just by swiping left and right, finding products enjoyably as if flipping through a catalog.
Main Features
1. Batch display of multiple videos for content creation
By displaying multiple short videos together, it builds a pathway that "shows" product introductions and special contents via video. It realizes a more intuitive provision of information to users.
2. Flexible design customization
Supports layout designs in three types: floating widget, slide widget, and multi-shop player. It can be flexibly customized according to the site design and purpose.
3. Responsive support
Automatically optimizes video size and banner placement according to viewing environments such as PCs and smartphones. It provides a comfortable viewing experience on all devices.
Implementation Benefits
- Improvement of conversion rate (CVR) by promoting product understanding
- Increase in time spent on the site
- Better transmission of the brand's worldview
- Optimization of the purchasing pathway
Having videos constantly in view naturally makes them easier to be watched, leading more easily to purchases.
Catenoid will continue to expand various widgets and automation features, aiming to realize an environment where even small and medium-sized e-commerce operators can easily utilize video commerce using short videos.
About Charlla
Charlla is a short video solution specialized for e-commerce sites. As a no-code-based short video commerce tool that allows businesses to easily place short video content on their own sites without development knowledge, it has been adopted by over 600 companies in total. Its use is expanding across a wide range of industries, including fashion, beauty, interior design, food, and sports, as well as medical, tax, and accounting.
Video embed tags can be generated without coding, allowing for easy implementation without specialized knowledge. By utilizing short videos on product pages and within the site, it intuitively conveys the appeal of products, contributing to increased desire to purchase and improved conversion rates (CVR).
It provides two types of players: a 'Displayer' optimized for the site, and a 'Shop Player' that allows product purchase banners to be placed within the video. Furthermore, it now supports a newly added 'Widget Feature' that can display multiple videos at once.
Additionally, the management screen allows intuitive operation from video upload to embedding link generation, as well as data analysis such as view counts and click rates, supporting the maximization of video marketing effectiveness.
Promoting Browsing and Improving Time-on-Site with Continuous Video Display
What is the new 'Widget Feature'?
The widget feature is a tool that allows you to easily build a video content area within an e-commerce site as a design part utilizing videos.
In recent years, although technologies that lower the hurdle of coding have increased, challenges still remain in applying them immediately to actual business in e-commerce site operations.
Addressing these challenges, this widget feature can be implemented without requiring a development process, serving as an efficient tool that contributes to improving user time-on-site and conversion rates (CVR).
In addition to being useful in various scenes such as new product introductions, feature pages, and brand promotion, displaying videos continuously encourages users to browse, contributing to an overall increase in time spent on the site.
Users can actively check out products they are interested in, feeling just like window shopping. They can watch videos smoothly just by swiping left and right, finding products enjoyably as if flipping through a catalog.
Main Features
1. Batch display of multiple videos for content creation
By displaying multiple short videos together, it builds a pathway that "shows" product introductions and special contents via video. It realizes a more intuitive provision of information to users.
2. Flexible design customization
Supports layout designs in three types: floating widget, slide widget, and multi-shop player. It can be flexibly customized according to the site design and purpose.
3. Responsive support
Automatically optimizes video size and banner placement according to viewing environments such as PCs and smartphones. It provides a comfortable viewing experience on all devices.
Implementation Benefits
- Improvement of conversion rate (CVR) by promoting product understanding
- Increase in time spent on the site
- Better transmission of the brand's worldview
- Optimization of the purchasing pathway
Having videos constantly in view naturally makes them easier to be watched, leading more easily to purchases.
Catenoid will continue to expand various widgets and automation features, aiming to realize an environment where even small and medium-sized e-commerce operators can easily utilize video commerce using short videos.