Visualizing 'Sales Mechanism' Issues in 3 Minutes: Catalyst Releases Free 'GTM Maturity Assessment (Beta)' on May 20
Catalyst Inc. has released a free tool, 'GTM Maturity Assessment (Beta)', that allows companies to diagnose GTM strategy issues in three minutes. It analyzes departmental collaboration and processes to provide actionable improvements.
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- 📰 Published: May 20, 2026 at 19:00
- 🔍 Collected: May 20, 2026 at 10:31
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## Visualizing 'Sales Mechanism' Issues in 3 Minutes: Catalyst Releases Free 'GTM Maturity Assessment (Beta)' on May 20
While interest in Go-to-Market (GTM) strategies is growing, especially among overseas companies, many Japanese firms struggle to design and operate strategies across departments, even when using MA and CRM tools.
To help visualize these challenges, Catalyst Inc. has released the 'GTM Maturity Assessment (Beta)' tool. This beta version aims to continuously improve its assessment criteria and report content based on user feedback.
The diagnostic process takes only about three minutes to complete by answering multiple-choice questions.
Through the Go-to-Market service website, this service utilizes a proprietary diagnostic method to visualize a company's GTM issues and the state of inter-departmental collaboration. By assessing maturity across multiple perspectives—such as target strategy, sales processes, and departmental coordination—the tool supports the first steps in creating a repeatable 'sales mechanism.'
The GTM Maturity Assessment (Beta) analyzes the state of collaboration between Sales, Marketing, and Customer Success, as well as the overall GTM design. Users can visualize their GTM strategy's strengths, weaknesses, and areas for improvement.
Beyond simple scoring, the tool provides prioritized challenges and improvement actions based on the company's maturity level, helping to determine the next steps for building a repeatable sales engine.
### Why is a GTM Strategy Needed Now?
Recently, there has been an increasing need for GTM strategies that bridge Sales, Marketing, and Customer Success, a trend led by overseas companies. Forrester's 2025 forecast suggests that only 12% of marketing leaders believe their current organizational design will achieve their sales targets. Furthermore, Gartner predicts that by 2026, 75% of high-growth companies will adopt a Revenue Operations (RevOps) model, reflecting the growing trend of designing and operating a 'sales mechanism' across departments.
In Japanese companies, issues such as silos between Sales and Marketing, scattered customer information, and reliance on individual sales skills remain prevalent. Many struggle to achieve significant results despite implementing MA or CRM tools. Catalyst Inc. believes these challenges stem from an insufficient design of the 'sales mechanism' itself.
### Providing Prioritized Challenges and Improvement Actions
After completing the diagnosis, a 'GTM Assessment Report' summarizing maturity levels and trend challenges will be sent via email.
The report analyzes maturity across multiple dimensions, including target strategy, sales processes, inter-departmental coordination, and customer understanding. It highlights priority tasks and improvement actions, serving as a starting point for designing a repeatable GTM strategy based on the company's growth phase and organizational situation.
The GTM Maturity Assessment (Beta) is available for free at the following page:
https://go-to-market.jp/#free
### Comment from Yohei Miyazono, Representative of Catalyst Inc.
'In many Japanese companies, Marketing, Sales, and Customer Success departments operate independently. As a result, even if they implement MA or CRM, the overall sales mechanism often doesn't function properly. We developed the GTM Maturity Assessment (Beta) to help companies visualize their current GTM strategy position and identify what needs to be organized next.
Moving forward, we plan to go beyond just visualizing results by strengthening our hands-on marketing support services that span from strategy design to execution.'
While interest in Go-to-Market (GTM) strategies is growing, especially among overseas companies, many Japanese firms struggle to design and operate strategies across departments, even when using MA and CRM tools.
To help visualize these challenges, Catalyst Inc. has released the 'GTM Maturity Assessment (Beta)' tool. This beta version aims to continuously improve its assessment criteria and report content based on user feedback.
The diagnostic process takes only about three minutes to complete by answering multiple-choice questions.
Through the Go-to-Market service website, this service utilizes a proprietary diagnostic method to visualize a company's GTM issues and the state of inter-departmental collaboration. By assessing maturity across multiple perspectives—such as target strategy, sales processes, and departmental coordination—the tool supports the first steps in creating a repeatable 'sales mechanism.'
The GTM Maturity Assessment (Beta) analyzes the state of collaboration between Sales, Marketing, and Customer Success, as well as the overall GTM design. Users can visualize their GTM strategy's strengths, weaknesses, and areas for improvement.
Beyond simple scoring, the tool provides prioritized challenges and improvement actions based on the company's maturity level, helping to determine the next steps for building a repeatable sales engine.
### Why is a GTM Strategy Needed Now?
Recently, there has been an increasing need for GTM strategies that bridge Sales, Marketing, and Customer Success, a trend led by overseas companies. Forrester's 2025 forecast suggests that only 12% of marketing leaders believe their current organizational design will achieve their sales targets. Furthermore, Gartner predicts that by 2026, 75% of high-growth companies will adopt a Revenue Operations (RevOps) model, reflecting the growing trend of designing and operating a 'sales mechanism' across departments.
In Japanese companies, issues such as silos between Sales and Marketing, scattered customer information, and reliance on individual sales skills remain prevalent. Many struggle to achieve significant results despite implementing MA or CRM tools. Catalyst Inc. believes these challenges stem from an insufficient design of the 'sales mechanism' itself.
### Providing Prioritized Challenges and Improvement Actions
After completing the diagnosis, a 'GTM Assessment Report' summarizing maturity levels and trend challenges will be sent via email.
The report analyzes maturity across multiple dimensions, including target strategy, sales processes, inter-departmental coordination, and customer understanding. It highlights priority tasks and improvement actions, serving as a starting point for designing a repeatable GTM strategy based on the company's growth phase and organizational situation.
The GTM Maturity Assessment (Beta) is available for free at the following page:
https://go-to-market.jp/#free
### Comment from Yohei Miyazono, Representative of Catalyst Inc.
'In many Japanese companies, Marketing, Sales, and Customer Success departments operate independently. As a result, even if they implement MA or CRM, the overall sales mechanism often doesn't function properly. We developed the GTM Maturity Assessment (Beta) to help companies visualize their current GTM strategy position and identify what needs to be organized next.
Moving forward, we plan to go beyond just visualizing results by strengthening our hands-on marketing support services that span from strategy design to execution.'
FAQ
What does the GTM Maturity Assessment reveal?
It identifies the status of alignment between Sales, Marketing, and CS, the maturity of GTM strategies, and key areas for improvement.
Who is the target audience?
Business leaders and department heads in Japan looking to optimize cross-departmental sales and marketing activities.
Is there a cost to use it?
The tool is currently available for free as a beta version and can be used online by anyone.