Redesigning 'Human Dependency' in E-commerce Operations: Caster Launches 'NEO EC support'

Caster Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Shota Nakagawa) announced the launch of 'NEO EC support' on June 1, 2026, a service that provides e-commerce operational support through a combination of AI and human expertise. 'NEO EC support' offers hourly support for tasks such as product registration, AI-generated descriptions, inventory management, page updates, and customer support. It also handles physical tasks like photography, measuring, and copywriting, covering the 'final tasks' that AI alone cannot complete. In recent years, the evolution of generative AI has expanded its use in e-commerce. However, challenges such as 'difficulty integrating AI into operations' and 'tasks that cannot be completed by AI alone' have become apparent. E-commerce operations often require human verification and on-site responses, such as photography, measuring, product inspection, brand judgment, and customer support. As a result, new operational challenges have emerged where neither AI nor humans alone can suffice. 'NEO EC support' utilizes AI for tasks like description generation and data organization while also handling physical tasks that require on-site attention. This is particularly crucial for apparel, accessories, and unique or second-hand items. Rather than separating AI and humans, the service optimizes the entire e-commerce operation by organizing what AI can do, what humans should handle, and what should be systematized. It goes beyond simple outsourcing by offering operational design and improvement proposals to reduce workload and prevent reliance on specific individuals. The service can handle entire operations or specific tasks. For example, product registration time can be reduced from 30-60 minutes to 5-10 minutes using AI. Furthermore, by systematizing update tasks and operational flows, it reduces the risk of 'knowledge silos.' 'NEO EC support' is positioned as a realistic AI utilization service for companies wanting to improve efficiency and gradually incorporate AI. The BASIC plan is priced at 132,000 yen (145,200 yen including tax) per month for 30 hours, with a 6-month contract. Caster continues to expand its 'NEO' series, providing support that includes on-site operations, operational design, and business improvement to enhance corporate productivity in the AI era.