Castee Music, a Service Rewarding Users for Adding BGM to SNS Videos, Surpasses 100 Million Total Views
Castee Inc.'s 'Castee Music,' a service that rewards users for adding BGM to social media videos, has surpassed 100 million total views in just 3.5 months since its launch. This achievement is also attributed to the promotion service 'Castee Music ad' for music labels.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 21, 2026 at 11:01 (480h 45m after Collected)
Castee Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Shintaro Otake), which operates the co-creation entertainment DX platform "Castee," announces that "Castee Music," a service that rewards users for posting videos to social media with selected background music, has surpassed a cumulative total of 100 million views for social media videos using registered songs, in 3.5 months since its launch.
* **What is 'Castee Music'?**
Castee Music is a service where you can earn rewards based on the number of views when you post videos on social media using songs listed on Castee Music. It is available for free to all social media users, not just influencers.
Castee Music service website: https://castee.com/music
* **'Castee Music ad' Starts Song Distribution from March 31**
'Castee Music ad,' a song promotion service for music labels utilizing 'Castee Music,' has received significant feedback since its service announcement on March 16. Multiple songs utilizing this service have been distributed sequentially starting March 31.
* **What is 'Castee Music ad'?**
'Castee Music ad' is a pay-per-play song promotion service for music labels that recreates the mechanism of songs going viral on social media by building a system where songs are "used" as BGM in videos posted by creators on social media. Creators can earn rewards based on the number of views by posting videos on TikTok and Instagram using songs selected from Castee as BGM, thereby encouraging active song usage and maximizing exposure on social media.
**1. Industry's Most Affordable Play Rate and "Pay-per-Play" Reassurance**
We adopt a "pay-per-play" model where rewards fluctuate based on the number of views. We have achieved high cost performance with one of the industry's most affordable play rates. It can be implemented with a low budget, and listings end once the ordered target number of views is reached, allowing for flexible operation.
**2. Listing Possible in as Little as 3 Days. Easy Start with Only Song Data**
All you need are three items: song data, jacket image, and song title. Listings are possible in as little as 3 days from your request, allowing for speedy promotions tailored to trends.
**3. Creator Network with Guaranteed Safety**
The calculation of views is limited to "safe creators" who have passed Castee's unique screening (preventing impersonation through SNS linkage, identity verification, anti-social background checks, etc.).
**Inquiries regarding 'Castee Music ad'**
* **What is 'Castee Music'?**
Castee Music is a service where you can earn rewards based on the number of views when you post videos on social media using songs listed on Castee Music. It is available for free to all social media users, not just influencers.
Castee Music service website: https://castee.com/music
* **'Castee Music ad' Starts Song Distribution from March 31**
'Castee Music ad,' a song promotion service for music labels utilizing 'Castee Music,' has received significant feedback since its service announcement on March 16. Multiple songs utilizing this service have been distributed sequentially starting March 31.
* **What is 'Castee Music ad'?**
'Castee Music ad' is a pay-per-play song promotion service for music labels that recreates the mechanism of songs going viral on social media by building a system where songs are "used" as BGM in videos posted by creators on social media. Creators can earn rewards based on the number of views by posting videos on TikTok and Instagram using songs selected from Castee as BGM, thereby encouraging active song usage and maximizing exposure on social media.
**1. Industry's Most Affordable Play Rate and "Pay-per-Play" Reassurance**
We adopt a "pay-per-play" model where rewards fluctuate based on the number of views. We have achieved high cost performance with one of the industry's most affordable play rates. It can be implemented with a low budget, and listings end once the ordered target number of views is reached, allowing for flexible operation.
**2. Listing Possible in as Little as 3 Days. Easy Start with Only Song Data**
All you need are three items: song data, jacket image, and song title. Listings are possible in as little as 3 days from your request, allowing for speedy promotions tailored to trends.
**3. Creator Network with Guaranteed Safety**
The calculation of views is limited to "safe creators" who have passed Castee's unique screening (preventing impersonation through SNS linkage, identity verification, anti-social background checks, etc.).
**Inquiries regarding 'Castee Music ad'**