HEY! Mrs ROSE to Open First Pop-up Shop at BEAMS STREET UMEDA with Ray BEAMS Collaboration Items
Fashion brand HEY! Mrs ROSE will hold its first pop-up shop at BEAMS STREET UMEDA from April 24 to May 6, 2026. The event will feature the 2026SS collection and exclusive collaboration camisoles with Ray BEAMS.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 19:18
- 🔍 Collected: April 24, 2026 at 11:01
- 🤖 AI Analyzed: April 24, 2026 at 17:28 (6h 26m after Collected)
HEY! Mrs ROSE, a fashion brand operated by Casselini Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yasuto Kitakata), will host its first-ever pop-up shop at 'BEAMS STREET UMEDA' from April 24 (Fri) to May 6 (Wed), 2026.
In addition to the latest 2026 Spring/Summer collection featuring bags and charms, a wide variety of popular standard items and archive products will be available. Exclusive camisoles created in collaboration with 〈Ray BEAMS〉 will also be on sale. Please take this opportunity to experience the brand's humor-filled world.
### 〈Ray BEAMS〉 Collaboration Items
**HEY! Seal Print Cami SP**
- Price: ¥7,920 (tax included)
- Colors: WHITE / BLACK (Ray BEAMS Exclusive) / GREY (HEY! Mrs ROSE Exclusive)
This playful camisole looks like it was decorated with childhood sticker treasures and rhinestones. Features patterns of bananas, aliens, hamsters, and more printed on a vintage-style base with glitter finish and rhinestones at the neckline. It is a kid-sized fitting (S) but made with highly stretchy material for comfortable layering.
**HEY! Bear Lace Cami SP**
- Price: ¥7,920 (tax included)
- Colors: WHITE / BLUE (Ray BEAMS Exclusive)
A 'chaos' camisole that mixes sweet lace elements with fierce motifs like bears, fire, and lightning. The design features a cute yet fierce bear print with rhinestones arranged in a lightning pattern. Like the seal print version, this lace camisole is stretchy and perfect for creative layering.
### HEY! Mrs ROSE 2026 Spring/Summer Collection
- Parody Sports BAG: ¥14,300
- Overlap Boston: ¥14,300
- Mesh Backpack: ¥8,800
- Pockets BAG: ¥9,900
- HEY!Wappen BAG: ¥9,900
- HEY! Heart Charm: ¥7,920
### Event Overview
- Period: April 24 (Fri) – May 6 (Wed), 2026
- Store: BEAMS STREET UMEDA
- Address: HEP FIVE 1F, 5-15 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-0017
- Hours: 11:00 – 21:00
- Phone: 06-6366-3695
### About HEY! Mrs ROSE
**BRAND CONCEPT**
'Mrs ROSE' is a fictional woman who deeply loves travel and vintage. The collection, centered on bags, modernizes and brushes up her favorite treasures found in her closet based on current moods.
**Information**
- Official Online Site: https://www.casselini-online.com/heymrsrose/
- Official Instagram: @hey_mrs_rose
In addition to the latest 2026 Spring/Summer collection featuring bags and charms, a wide variety of popular standard items and archive products will be available. Exclusive camisoles created in collaboration with 〈Ray BEAMS〉 will also be on sale. Please take this opportunity to experience the brand's humor-filled world.
### 〈Ray BEAMS〉 Collaboration Items
**HEY! Seal Print Cami SP**
- Price: ¥7,920 (tax included)
- Colors: WHITE / BLACK (Ray BEAMS Exclusive) / GREY (HEY! Mrs ROSE Exclusive)
This playful camisole looks like it was decorated with childhood sticker treasures and rhinestones. Features patterns of bananas, aliens, hamsters, and more printed on a vintage-style base with glitter finish and rhinestones at the neckline. It is a kid-sized fitting (S) but made with highly stretchy material for comfortable layering.
**HEY! Bear Lace Cami SP**
- Price: ¥7,920 (tax included)
- Colors: WHITE / BLUE (Ray BEAMS Exclusive)
A 'chaos' camisole that mixes sweet lace elements with fierce motifs like bears, fire, and lightning. The design features a cute yet fierce bear print with rhinestones arranged in a lightning pattern. Like the seal print version, this lace camisole is stretchy and perfect for creative layering.
### HEY! Mrs ROSE 2026 Spring/Summer Collection
- Parody Sports BAG: ¥14,300
- Overlap Boston: ¥14,300
- Mesh Backpack: ¥8,800
- Pockets BAG: ¥9,900
- HEY!Wappen BAG: ¥9,900
- HEY! Heart Charm: ¥7,920
### Event Overview
- Period: April 24 (Fri) – May 6 (Wed), 2026
- Store: BEAMS STREET UMEDA
- Address: HEP FIVE 1F, 5-15 Kakuda-cho, Kita-ku, Osaka-shi, Osaka 530-0017
- Hours: 11:00 – 21:00
- Phone: 06-6366-3695
### About HEY! Mrs ROSE
**BRAND CONCEPT**
'Mrs ROSE' is a fictional woman who deeply loves travel and vintage. The collection, centered on bags, modernizes and brushes up her favorite treasures found in her closet based on current moods.
**Information**
- Official Online Site: https://www.casselini-online.com/heymrsrose/
- Official Instagram: @hey_mrs_rose