Casio Computer Forms Comprehensive Partnership Agreement with 100 Million Classical Live
Casio Computer has signed a comprehensive partnership agreement with the General Incorporated Foundation 100 Million Classical Live. The aim is to promote regional revitalization and social contribution through music, and to foster arts and culture. Casio's electronic pianos, such as 'Privia,' will be utilized to create opportunities for classical music experiences across the country.
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- 📰 Published: May 13, 2026 at 19:04
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Casio Computer has signed a comprehensive partnership agreement with the General Incorporated Foundation 100 Million Classical Live (hereinafter, 100 Million Classical Live), aiming to promote regional revitalization and social contribution through music. Through this agreement, Casio and 100 Million Classical Live will collaborate with local residents, businesses, schools, and local governments to deploy classical music-centered arts and cultural activities in various locations, aiming to create deeply rooted musical experiences and revitalize communities.
To date, Casio's electronic pianos such as "Privia" have been used in concerts held by 100 Million Classical Live in communities, public spaces, and commercial facilities across Japan, creating opportunities for many visitors to encounter music.
Building on these achievements, we will further expand activities nationwide.
Key collaboration points are as follows:
* **Regional Revitalization:** Revitalizing regions through music events at airports, stations, public facilities, and commercial complexes.
* **Social Contribution Activities:** Implementing music activities in collaboration with local residents, businesses, schools, and local governments.
* **Arts and Culture Promotion:** Supporting the promotion of arts and cultural activities rooted in local communities.
Furthermore, at activity venues, performers will utilize Casio musical instrument products, and opportunities will be provided for experiencing the products. Through these activities, we aim to transform classical music from something special into an accessible part of everyday life, delivering the charm of music to a wide range of generations.
Casio's purpose is to "bring joy beyond today to each individual with the power to make wonder familiar." We have been committed to creating unprecedented value through products and experiences that enrich people's lives.
Moving forward, we will continue to promote social contribution through music and community-based music events.
■ **Comments from both parties on the Comprehensive Partnership Agreement**
**Comment from Mr. Shusaku Minoda, Representative Director, General Incorporated Foundation 100 Million Classical Live:**
Since the launch of 100 Million Classical Live's activities in 2015, a long-standing challenge has been to find a "highly portable piano that professionals can use." This collaboration with Casio, which has been earnestly committed to evolving electronic pianos, has now come to fruition. The expressiveness and rich tonal variations, close to those of a grand piano, will significantly expand the possibilities of our classical music activities. Together with Casio, we aim to realize a society where music spreads to everyone from children to the elderly.
**Comment from Mr. Tetsuya Kawai, Executive Officer and Head of Sound Creation Business Division, Casio Computer Co., Ltd.:**
We are extremely pleased to have concluded a comprehensive partnership agreement with 100 Million Classical Live. The philosophy of 100 Million Classical Live, "Aiming for towns overflowing with music in everyday life," strongly resonates with Casio's founding principle, "The joy of playing music for everyone," which we have cherished since our establishment. By expanding music from a special occasion to an everyday experience and fostering connections across regions and generations, we will deliver new vitality and joy throughout Japan. Casio will continue to engage in social contribution through music.
■ **Scene from the Signing Ceremony**
Left: Shusaku Minoda (Representative Director, General Incorporated Foundation 100 Million Classical Live)
Center: Shutaro Takami (Operating Member / Pianist, General Incorporated Association 100 Million Classical Live)
Right: Tetsuya Kawai (Executive Officer and Head of Sound Creation Business Division, Casio Computer Co., Ltd.)
■ **Scene from a "100 Million Classical Live" Event**
**[About the General Incorporated Foundation 100 Million Classical Live]**
100 Million Classical Live is a series of intimate concerts that bring the joy of music into everyone's daily lives, aiming to foster connections between people through music across Japan. In 2025, 1,269 live performances were held, with approximately 115,000 participants.
As a general incorporated foundation (non-profit type), its activities are guided by the objectives of "sharing the感動 of classical music," "creating performance opportunities that connect performers with society," and "revitalizing local communities."
URL: https://1m-cl.com/
Casio Computer Co., Ltd.
URL: https://www.casio.com/jp/
Industry: Manufacturing
Head Office Location: 1-6-2 Honmachi, Shibuya-ku, Tokyo
Phone Number: 03-5334-4111
Representative: Susumu Takano
Listed: Tokyo Stock Exchange Prime
Capital: 48,592 million JPY
Established: June 1957
Keywords:
To date, Casio's electronic pianos such as "Privia" have been used in concerts held by 100 Million Classical Live in communities, public spaces, and commercial facilities across Japan, creating opportunities for many visitors to encounter music.
Building on these achievements, we will further expand activities nationwide.
Key collaboration points are as follows:
* **Regional Revitalization:** Revitalizing regions through music events at airports, stations, public facilities, and commercial complexes.
* **Social Contribution Activities:** Implementing music activities in collaboration with local residents, businesses, schools, and local governments.
* **Arts and Culture Promotion:** Supporting the promotion of arts and cultural activities rooted in local communities.
Furthermore, at activity venues, performers will utilize Casio musical instrument products, and opportunities will be provided for experiencing the products. Through these activities, we aim to transform classical music from something special into an accessible part of everyday life, delivering the charm of music to a wide range of generations.
Casio's purpose is to "bring joy beyond today to each individual with the power to make wonder familiar." We have been committed to creating unprecedented value through products and experiences that enrich people's lives.
Moving forward, we will continue to promote social contribution through music and community-based music events.
■ **Comments from both parties on the Comprehensive Partnership Agreement**
**Comment from Mr. Shusaku Minoda, Representative Director, General Incorporated Foundation 100 Million Classical Live:**
Since the launch of 100 Million Classical Live's activities in 2015, a long-standing challenge has been to find a "highly portable piano that professionals can use." This collaboration with Casio, which has been earnestly committed to evolving electronic pianos, has now come to fruition. The expressiveness and rich tonal variations, close to those of a grand piano, will significantly expand the possibilities of our classical music activities. Together with Casio, we aim to realize a society where music spreads to everyone from children to the elderly.
**Comment from Mr. Tetsuya Kawai, Executive Officer and Head of Sound Creation Business Division, Casio Computer Co., Ltd.:**
We are extremely pleased to have concluded a comprehensive partnership agreement with 100 Million Classical Live. The philosophy of 100 Million Classical Live, "Aiming for towns overflowing with music in everyday life," strongly resonates with Casio's founding principle, "The joy of playing music for everyone," which we have cherished since our establishment. By expanding music from a special occasion to an everyday experience and fostering connections across regions and generations, we will deliver new vitality and joy throughout Japan. Casio will continue to engage in social contribution through music.
■ **Scene from the Signing Ceremony**
Left: Shusaku Minoda (Representative Director, General Incorporated Foundation 100 Million Classical Live)
Center: Shutaro Takami (Operating Member / Pianist, General Incorporated Association 100 Million Classical Live)
Right: Tetsuya Kawai (Executive Officer and Head of Sound Creation Business Division, Casio Computer Co., Ltd.)
■ **Scene from a "100 Million Classical Live" Event**
**[About the General Incorporated Foundation 100 Million Classical Live]**
100 Million Classical Live is a series of intimate concerts that bring the joy of music into everyone's daily lives, aiming to foster connections between people through music across Japan. In 2025, 1,269 live performances were held, with approximately 115,000 participants.
As a general incorporated foundation (non-profit type), its activities are guided by the objectives of "sharing the感動 of classical music," "creating performance opportunities that connect performers with society," and "revitalizing local communities."
URL: https://1m-cl.com/
Casio Computer Co., Ltd.
URL: https://www.casio.com/jp/
Industry: Manufacturing
Head Office Location: 1-6-2 Honmachi, Shibuya-ku, Tokyo
Phone Number: 03-5334-4111
Representative: Susumu Takano
Listed: Tokyo Stock Exchange Prime
Capital: 48,592 million JPY
Established: June 1957
Keywords: