AI-Powered Digital Ad Optimization Service "Cascade" Officially Launched, Reducing Monthly Ad Operation Workload from 1 Hour to 5 Minutes

Cascade Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director & CEO: Kazuki Miyauchi) has officially launched "Cascade," a digital ad optimization service utilizing AI.

AI consistently supports budget allocation, keyword selection, creative generation, and report creation, all necessary for ad operations. This provides an environment where ad operations, which previously required specialized knowledge and significant effort, can be managed by in-house staff alone. In a trial with a D2C company, daily ad operation tasks that took 1 hour were reduced to just 5 minutes. Cascade is also supported by the prestigious US startup accelerator "Techstars," accelerating its global business expansion.

Why Cascade is Needed Now — Three Challenges Faced by Ad Operation Teams

Japanese small and medium-sized enterprises (SMEs) face chronic challenges in digital ad operations.

Challenge 1: Lack of in-house expertise and personnel, unable to execute measures independently Challenge 2: Data from various platforms is dispersed, making cross-platform analysis difficult Challenge 3: High costs due to reliance on ad agencies, and slow execution of measures

Cascade solves all these challenges using AI. In a trial with a D2C company, daily ad operation tasks that took 1 hour were reduced to just 5 minutes.

Six Key Features of Cascade

1. Optimized Budget Allocation Across Platforms

Manually allocating ad budgets is a significant burden for many ad managers. Even adjusting campaigns within Google Ads alone is complex, but cross-platform budget optimization across Google, Meta, Yahoo, TikTok, Apple Search Ads, and Amazon is practically impossible for humans to keep up with. Cascade's AI analyzes performance data from each platform in real-time and automatically proposes and executes "how much to allocate to which campaign on which platform." This maximizes ROAS by making the most of limited budgets.

2. Listing Keyword Optimization

Keyword selection is a highly specialized and time-consuming task in ad operations. Cascade combines proprietary search volume data with actual operation results to automatically suggest adding, pausing, or excluding keywords, which can be reflected in ad platforms with a single click. Even managers who don't know "which keywords to bid on" can get optimal solutions from AI.

3. Product-Specific Ad Image Generation (Accelerated A/B Testing)

By simply uploading product images and logos, multiple patterns of ad creatives can be instantly generated. Rapid A/B testing accelerates the improvement of creative performance.

4. One-Click Automatic Ad Report Output

Ad operation reports, which previously took managers hours to create, are automatically generated with a single click. They can be used as-is for internal reporting or client reports. Agency-quality reports are instantly completed in-house.

5. Real-time Understanding with Slack Notifications

Optimization proposals and budget adjustment notifications are sent directly to Slack. You can grasp daily ad performance changes in real-time without opening the dashboard, significantly improving decision-making speed.

6. One-Click Integration of Multiple Platforms

Supports Google Ads, Meta Ads, Yahoo! Ads, TikTok Ads, Apple Search Ads, and Amazon Ads, and can also integrate with Google Analytics. There's no need to switch between multiple tools; Cascade alone completes the management and optimization of all ad platforms.

Representative's Comment

"Our mission is the 'democratization of marketing.' We want to deliver the ad operation knowledge and speed previously available only to large corporations and ad agencies to all companies. Even if a company doesn't have a dedicated ad manager or doesn't rely on an agency, AI will support them. We will provide such an environment to all companies across Japan."

2-Week Free Trial Available Now

Cascade is currently offering a 2-week free trial. Please feel free to try it out.

From here: https://cascaded.ai

Company Overview

Company Name: Cascade Inc.

Representative: Kazuki Miyauchi

Headquarters: Amie Hall, 1-1-3 Shibuya, Shibuya-ku, Tokyo

Established: February 2025

Business Activities: Development and operation of Cascade / AI development contracting and marketing consulting services

URL: https://cascaded.ai