SB C&S Wins 'AMD RYZEN Distributor of the Year - APJ' at AMD APJ Channel Executive Summit 2026
SB C&S Co., Ltd. has won the 'AMD RYZEN Distributor of the Year - APJ' award at the AMD APJ Channel Executive Summit 2026, in recognition of its total annual shipments and a 390% year-on-year growth rate in 2025.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 22:00
- 🔍 Collected: June 3, 2026 at 13:21
- 🤖 AI Analyzed: June 7, 2026 at 00:56 (83h 34m after Collected)
SB C&S Co., Ltd. (hereinafter 'SB C&S') has received the 'AMD RYZEN Distributor of the Year - APJ' award at the AMD APJ CHANNEL EXECUTIVE SUMMIT 2026, hosted by Advanced Micro Devices, Inc. (headquarters: California, USA, CEO: Lisa Su, hereinafter 'AMD').
From left in the photo: Michael Nordquist, AMD Corporate Vice President, Product Marketing; Yohei Motomi, General Manager of System Infrastructure Promotion Division, ICT Business Headquarters, SB C&S Co., Ltd.; Sunny Gandhi, AMD Senior Director Regional Sales; Vinay Awasthi, AMD Senior Vice President, Sales for Asia Pacific and Japan (titles omitted).
The 'AMD RYZEN Distributor of the Year - APJ' award is given to the Japan Distributor that achieved the most outstanding results in the APJ (Asia Pacific and Japan) market, based on a comprehensive evaluation of total annual shipments and year-on-year growth rate in 2025. SB C&S achieved exceptional results in expanding sales of AMD Ryzen-powered PCs, recording high shipment volumes throughout the year. Furthermore, the company achieved a remarkable growth rate of 390% year-on-year, which led to this award. Going forward, SB C&S will continue to promote further market penetration of AMD Ryzen-equipped products in close collaboration with AMD, and contribute to the business growth of its partner companies.
Endorsement from Hirohide Minegishi, General Manager of Partner Sales Headquarters, AMD Japan Co., Ltd.
'I am truly delighted that SB C&S has received the 'AMD RYZEN Distributor of the Year - APJ' award at the AMD APJ CHANNEL EXECUTIVE SUMMIT 2026. Amidst growing demand for next-generation computing, including AI PCs, SB C&S has worked closely with its sales partners to broadly communicate the value of AMD Ryzen processors to the market. SB C&S's market development capabilities and proposal skills play a crucial role in expanding AMD brand recognition and strengthening the ecosystem in the Japanese market.'
[About AMD Products]
https://www.amd.com/en/products/processors/laptop/ryzen-for-business.html
● The names and logos of SoftBank and SoftBank are registered trademarks or trademarks of SoftBank Group Corp. in Japan and other countries.
● Other company names and product/service names mentioned in this initiative are registered trademarks or trademarks of their respective companies.
From left in the photo: Michael Nordquist, AMD Corporate Vice President, Product Marketing; Yohei Motomi, General Manager of System Infrastructure Promotion Division, ICT Business Headquarters, SB C&S Co., Ltd.; Sunny Gandhi, AMD Senior Director Regional Sales; Vinay Awasthi, AMD Senior Vice President, Sales for Asia Pacific and Japan (titles omitted).
The 'AMD RYZEN Distributor of the Year - APJ' award is given to the Japan Distributor that achieved the most outstanding results in the APJ (Asia Pacific and Japan) market, based on a comprehensive evaluation of total annual shipments and year-on-year growth rate in 2025. SB C&S achieved exceptional results in expanding sales of AMD Ryzen-powered PCs, recording high shipment volumes throughout the year. Furthermore, the company achieved a remarkable growth rate of 390% year-on-year, which led to this award. Going forward, SB C&S will continue to promote further market penetration of AMD Ryzen-equipped products in close collaboration with AMD, and contribute to the business growth of its partner companies.
Endorsement from Hirohide Minegishi, General Manager of Partner Sales Headquarters, AMD Japan Co., Ltd.
'I am truly delighted that SB C&S has received the 'AMD RYZEN Distributor of the Year - APJ' award at the AMD APJ CHANNEL EXECUTIVE SUMMIT 2026. Amidst growing demand for next-generation computing, including AI PCs, SB C&S has worked closely with its sales partners to broadly communicate the value of AMD Ryzen processors to the market. SB C&S's market development capabilities and proposal skills play a crucial role in expanding AMD brand recognition and strengthening the ecosystem in the Japanese market.'
[About AMD Products]
https://www.amd.com/en/products/processors/laptop/ryzen-for-business.html
● The names and logos of SoftBank and SoftBank are registered trademarks or trademarks of SoftBank Group Corp. in Japan and other countries.
● Other company names and product/service names mentioned in this initiative are registered trademarks or trademarks of their respective companies.
FAQ
Which region is this award for?
The award is for the APJ (Asia Pacific and Japan) market.
What was SB C&S's growth rate?
The company achieved a 390% year-on-year growth rate.
When did the award ceremony take place?
It took place at the AMD APJ CHANNEL EXECUTIVE SUMMIT 2026.