CARTA ZERO Wins Concept Craft Award in Planning Division at 'Metro Ad Creative Award 2025'
CARTA ZERO has won the Concept Craft Award in the Planning Division at the 'Metro Ad Creative Award 2025' for their project "Pattu Zazen," designed for Ajinomoto AGF's Blendy® My Bottle Stick. The award-winning plan proposed an "instant brain reset experience" at Shinjuku Station, transforming the act of shaking the drink into a mindfulness practice to combat information overload for modern individuals.
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- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 04:33 (371h 45m after Collected)
CARTA ZERO (Headquarters: Minato-ku, Tokyo; CEO: Manabu Takahashi) has won the Concept Craft Award in the Planning Division of the 'Metro Ad Creative Award 2025,' an advertising award organized by Metro Ad Agency, and was recognized at the awards ceremony held on March 23, 2026.
The Metro Ad Creative Award aims to discover and foster talent by recognizing expressions and ideas that create new value by maximizing the use of Tokyo Metro's transportation media. This year, entries were solicited in three divisions: Graphic Division, Planning Division, and Digital Signage Division, and winning works were selected from the submitted entries.
◼️ Award Details:
* Division: Planning Division, Concept Craft Award
* Winning Work Title: Pattu Zazen (パッと坐禅)
* Client Company: Ajinomoto AGF Co., Inc.
* Theme: "An advertisement that makes you want to try Blendy® My Bottle Stick"
* Winners: Shin Shochu, Kazuya Yano, Ryo Ito, Yuji Kawasaki (all from CARTA ZERO)
◼️ About the Work:
This work is a planning proposal that utilizes "Blendy®" My Bottle Stick to propose an "experience that resets the brain in an instant" for modern people inundated with information.
A "Zazen Booth" was installed at Shinjuku Station, which boasts one of the world's highest passenger volumes. Starting from the product's characteristic of "dissolving quickly even in cold water," an experience to reset the brain's noise was designed through the sequential actions of "shake, drink, and find peace."
The plan aims to create a new resting habit for modern people by sublimating the act of "shaking" into a mindfulness experience, going beyond mere hydration.
[https://maca.sendenkaigi.com/award/](https://maca.sendenkaigi.com/award/)
CARTA ZERO will continue to support clients' marketing activities by providing high-value-added services.
The Metro Ad Creative Award aims to discover and foster talent by recognizing expressions and ideas that create new value by maximizing the use of Tokyo Metro's transportation media. This year, entries were solicited in three divisions: Graphic Division, Planning Division, and Digital Signage Division, and winning works were selected from the submitted entries.
◼️ Award Details:
* Division: Planning Division, Concept Craft Award
* Winning Work Title: Pattu Zazen (パッと坐禅)
* Client Company: Ajinomoto AGF Co., Inc.
* Theme: "An advertisement that makes you want to try Blendy® My Bottle Stick"
* Winners: Shin Shochu, Kazuya Yano, Ryo Ito, Yuji Kawasaki (all from CARTA ZERO)
◼️ About the Work:
This work is a planning proposal that utilizes "Blendy®" My Bottle Stick to propose an "experience that resets the brain in an instant" for modern people inundated with information.
A "Zazen Booth" was installed at Shinjuku Station, which boasts one of the world's highest passenger volumes. Starting from the product's characteristic of "dissolving quickly even in cold water," an experience to reset the brain's noise was designed through the sequential actions of "shake, drink, and find peace."
The plan aims to create a new resting habit for modern people by sublimating the act of "shaking" into a mindfulness experience, going beyond mere hydration.
[https://maca.sendenkaigi.com/award/](https://maca.sendenkaigi.com/award/)
CARTA ZERO will continue to support clients' marketing activities by providing high-value-added services.