CARTA ZERO Launches Custom Predictive Model Building and Ad Delivery Service Using 'AMC Custom Models for Audiences'
CARTA ZERO Inc. started an ad service using Amazon Ads' 'AMC Custom Models for Audiences'. By combining client 1st-party data with Amazon signals via AWS Clean Rooms ML, they build custom AI predictive models to optimize ad delivery for LTV and churn reduction.
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- 📰 Published: March 31, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 13:39 (18h 9m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 08:18 (474h 39m after Collected)
CARTA ZERO Inc. (Headquarters: Minato-ku, Tokyo, Representative Director & CEO: Manabu Takahashi, hereinafter "CARTA ZERO") announces the launch of a new service that utilizes "AMC Custom Models for Audiences" provided by Amazon Ads. This service comprehensively supports the construction of proprietary predictive models optimized for clients' business goals, ranging from audience creation to the delivery of Amazon Ads.
CARTA ZERO is certified as an "Amazon Ads Advanced Partner," a designation given to partners possessing high-level expertise in Amazon Ads.
**■ Toward "Delivery Design Utilizing AI Predictive Models to Achieve Each Client's KPI"**
In the recent digital advertising market, it has become difficult to capture user trends from a privacy protection perspective. Therefore, integrating massive behavioral signals on platforms with data held by companies to accelerate ad delivery optimization has become a critical element.
In response to these trends, CARTA ZERO now enables the construction of audiences specifically tailored to achieving each company's unique KPIs and the delivery of Amazon ads using those audiences. This is achieved through AMC's new feature, "AMC Custom Models for Audiences," operating within the secure analysis environment (data clean room) provided by Amazon Ads.
**■ Amazon Signals × In-house Developed AI Models**
"AMC Custom Models for Audiences" is a feature that executes the creation of unique AI predictive models using datasets within AMC through "AWS Clean Rooms ML". By utilizing this function, anonymized event-level Amazon Ads signals on AMC are securely combined with 1st Party Data held by the company and 2nd Party Data held by others. By independently training models in this secure environment, custom-made audiences are built.
CARTA ZERO maximizes the use of this function to construct audiences and support Amazon ad delivery tailored to business goals based on the specific project, such as "New-To-Brand Prediction," "Customer Lifetime Value (LTV) Prediction," and "Churn Probability Prediction," using independently created predictive models.
As a result, we realize ad delivery to "future buyers" optimized for the needs of each project, moving away from uniform segments.
**■ Specific AI Prediction Tasks (Use Cases)**
* **New-To-Brand Prediction**
Learns from past conversion patterns to predict potential customer segments with a high probability of making their first purchase within a week.
* **Customer Lifetime Value (LTV) Prediction**
Predicts long-term valuable customers rather than just short-term results, enabling strategic advertising investments.
* **Churn Probability Prediction**
Combines Amazon Ads signals with offline purchases to identify customers at high risk of churn and execute efficient retention measures.
As an "Amazon Ads Advanced Partner," CARTA ZERO will contribute to the further expansion of clients' businesses on Amazon stores and contribute to companies' effective marketing activities through the provision of high value-added services.
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CARTA ZERO is certified as an "Amazon Ads Advanced Partner," a designation given to partners possessing high-level expertise in Amazon Ads.
**■ Toward "Delivery Design Utilizing AI Predictive Models to Achieve Each Client's KPI"**
In the recent digital advertising market, it has become difficult to capture user trends from a privacy protection perspective. Therefore, integrating massive behavioral signals on platforms with data held by companies to accelerate ad delivery optimization has become a critical element.
In response to these trends, CARTA ZERO now enables the construction of audiences specifically tailored to achieving each company's unique KPIs and the delivery of Amazon ads using those audiences. This is achieved through AMC's new feature, "AMC Custom Models for Audiences," operating within the secure analysis environment (data clean room) provided by Amazon Ads.
**■ Amazon Signals × In-house Developed AI Models**
"AMC Custom Models for Audiences" is a feature that executes the creation of unique AI predictive models using datasets within AMC through "AWS Clean Rooms ML". By utilizing this function, anonymized event-level Amazon Ads signals on AMC are securely combined with 1st Party Data held by the company and 2nd Party Data held by others. By independently training models in this secure environment, custom-made audiences are built.
CARTA ZERO maximizes the use of this function to construct audiences and support Amazon ad delivery tailored to business goals based on the specific project, such as "New-To-Brand Prediction," "Customer Lifetime Value (LTV) Prediction," and "Churn Probability Prediction," using independently created predictive models.
As a result, we realize ad delivery to "future buyers" optimized for the needs of each project, moving away from uniform segments.
**■ Specific AI Prediction Tasks (Use Cases)**
* **New-To-Brand Prediction**
Learns from past conversion patterns to predict potential customer segments with a high probability of making their first purchase within a week.
* **Customer Lifetime Value (LTV) Prediction**
Predicts long-term valuable customers rather than just short-term results, enabling strategic advertising investments.
* **Churn Probability Prediction**
Combines Amazon Ads signals with offline purchases to identify customers at high risk of churn and execute efficient retention measures.
As an "Amazon Ads Advanced Partner," CARTA ZERO will contribute to the further expansion of clients' businesses on Amazon stores and contribute to companies' effective marketing activities through the provision of high value-added services.
(Text cutoff at the table section...)