Case Study: CarryMe's Professional Talent Contributes to Enhancing the PR Team of a GX Venture

Piece to Peace Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ryo Osawa), which operates 'CarryMe,' a matching service between corporate clients and professional contract workers, has supported the public relations activities of ByWill Co., Ltd. by assigning professional talent. This case study highlights how the integration of external professionals alongside internal PR staff strengthened communication efforts during a period of expansion.

View the full case study

■ About ByWill Co., Ltd.

ByWill is a growing company active in the GX sector, focusing on decarbonization as part of climate change mitigation. The company provides services including the creation, procurement, and sale of carbon credits; consulting services for organizational strategy toward carbon neutrality; and support for introducing high-efficiency equipment that contributes to decarbonization.

■ Challenges Faced

Due to its complex business structure requiring advanced PR capabilities, the company struggled to find talent with the right skillset.

There was a need to establish a backup system within the PR department.

■ Results Achieved

Increased number of press releases issued.

Gained access to multidimensional perspectives from contract professionals.

Built a sustainable operational structure where employees and external talent can support each other.

By sharing responsibilities with internal staff, the professional talent contributed to smooth operations and the maintenance of a stable PR framework.

■ Testimonial from Yutaro Iwase, Executive Officer and Head of Management Planning Division, ByWill Co., Ltd. (excerpt)

"Being able to share PR responsibilities has fostered team stability, and we truly recognize the value brought by professional contract talent.

While working internally, it's difficult to continuously update our mindset in line with the company's growth. However, the external perspective provided by CarryMe's professionals—offering advice such as 'At this stage, it would be better to do X' or 'Looking ahead, you should start Y now'—is extremely valuable."

■ Full article available here

https://carryme.jp/agent/case-bywill/

About CarryMe

▶▶ Free downloadable service guide (with implementation case studies)

https://carryme.jp/agent/base2_sales/

Our service 'CarryMe' is built on the concept of 'Professional Contracts for the Business World,' supporting the adoption and utilization of 'professional contracting'—where individuals commit to results under contract-based engagements.

Over 15,000 highly skilled and experienced professionals are registered, enabling companies to assign experts capable of handling both strategic planning and hands-on execution, at the volume they require.

Piece to Peace itself has utilized professional contracts since inception, operating for the first two years with zero full-time employees—only contract professionals. Between 2017 and 2018, the company achieved a sevenfold increase in revenue with just 10 contract professionals and one full-time employee. In 2019, it secured over 130 million JPY in funding from Persol Group and Keisuke Honda of HONDA ESTILO Co., Ltd. In 2022, it raised approximately 350 million JPY in a Series B funding round, and today has grown into a platform with over 10,000 registered professionals.

About Piece to Peace Co., Ltd.

Founded in 2009 under the vision of 'Connecting individual pieces of strength to create collective peace,' the company was established by CEO Ryo Osawa, who recognized a shift in individual values—from reliance on traditional concepts like 'full-time employment' and 'lifetime employment'—toward autonomous careers where individuals seek control over their work content, time, and location. At the same time, he observed that despite a rapidly declining workforce, many companies remained fixated on full-time hiring, underutilizing professional contract talent. This insight led to the official launch of CarryMe in 2016.

Corporate Name: Piece to Peace Co., Ltd.

Established: September 2009

Capital: 243.45 million JPY (including capital reserves)

※ In 2019, raised over 130 million JPY from Persol Group and Keisuke Honda of HONDA ESTILO Co., Ltd.; in 2022, raised approximately 350 million JPY in a Series B round

Headquarters: 8F Nagatacho Grass Gate, 2-16-9 Hirakawa-cho, Chiyoda-ku, Tokyo 102-0093

CEO: Ryo Osawa

Company Website: https://piecetopeace.co.jp/

Business: Operation of 'CarryMe,' a service supporting the adoption of professional contracts in the business world