anello® Announces Brand Renewal and Launches New Campaign Under Concept 'SCENE ASSIST'

Carrot Company has announced a brand renewal for its bag brand, 'anello®', effective May 27, 2026, alongside the launch of the 'need bags?' campaign based on the new brand concept, 'SCENE ASSIST'. The brand aims to evolve from a provider of functional and convenient bags to one that stimulates curiosity and encourages users to explore further. During the campaign period, limited-time sales will be held on the official online store and at designated retail locations. Additionally, the '#needbags_anello' follow-and-repost campaign will be held on X (formerly Twitter), where winners will receive an anello® outing set. Since its founding in 2005, anello® has sold over 12.3 million 'kuchigane' (clasp) bags and has grown into a global brand operating over 360 stores across 35 countries. As part of this new stage, the brand will focus more on insight-driven product development.