From the Origin of Clasp Backpacks, One Step Further. World's Fastest Launch on Thursday, April 9, 2026!

Carrot Company Inc., which develops the bag brand "anello®", is fully renewing its iconic "CROSS BOTTLE" series, a symbol of the brand, coinciding with its 20th anniversary, and will begin the world's fastest sales on Thursday, April 9, 2026.

Special Page: https://www.carrot-online.jp/c/anello/native
Product Update Page: https://www.carrot-online.jp/f/crossbottle_update

To commemorate the launch, all customers who purchase eligible products during the period will receive a limited quantity novelty item, and a campaign offering free shipping during the period will also be held.

■ Launch Commemorative Campaign
To celebrate the world's fastest launch on Thursday, April 9, 2026, the following campaign will be held.

1. Limited Quantity Novelty Gift: For all customers who purchase eligible products
* On a first-come, first-served basis and limited in quantity.
2. Free Shipping During Campaign Period: Nationwide free shipping during the campaign period.
* Free shipping only on Carrot Online.

■ What is CROSS BOTTLE / The Beginning of the "Clasp Bag" with Cumulative Sales of 12.3 Million Units
The Cross Bottle series was born in 2014 from the concept of a "clasp bag." The wide opening of the clasp allows for easy visibility and access, and its large capacity, reliable storage, abundant item selection, and color variations have earned it strong support, leading to many repeat customers.

it has continued to support all lifestyles, from work to parenting, and is anello's best-selling series.
Since its launch, anello's "clasp bags" have undergone various improvements and variations in style and materials based on customer feedback, with cumulative sales exceeding 12.3 million units.
It is a long-selling product loved not only in Japan but also in 35 countries, including Asia and Europe.
To renew the Cross Bottle series, the origin of everything, is not an extension of past improvements.
**Brand changes. Therefore, the symbol must also change.**
We have completely revamped the Cross Bottle, from its details to its functionality, as a manifestation of the rebranding.

■ Renewal Points
Under the new concept "SCENE ASSIST," the series has been revamped along two axes: "evolution of details" and "evolution of functionality."

＜Evolution of Details＞

＜Evolution of Functionality＞

■ Adoption of Sustainable Material "REPREVE®"
The Cross Bottle this time uses "REPREVE® (Reprieve)," a recycled polyester brand developed by the American textile manufacturer Unifi Inc.
REPREVE® is made from used PET bottles. It is collected, recycled, and reborn into new materials. In addition to environmental consideration and resource circulation, it is a fabric material that offers lightness and durability, as well as comfort features such as water repellency through special processing.

■ Background of Rebranding
"From an everyday bag to a bag that makes you want to go a little further."
anello®, born in 2005, at a time when "simple and functional design" began to blend into daily life. Under the brand name, which means "annual ring" in Italian, conveying the desire to "grow little by little, steadily," it has sent over 12.3 million clasp bags into the world and has grown into a global brand deployed in over 35 countries and 360 stores.

Now, as it approaches its 20th anniversary, the brand faces a question.
**"Is high functionality and convenience enough?"**

In an era where values emphasizing cost and time efficiency are strong, and AI recommends the "optimal" choice, anello®'s chosen answer is to "assist curiosity and encourage the desire to go a little further than usual."
Based on insight-driven manufacturing and customer experience design, the new concept **"SCENE ASSIST — Can this design carry your everyday life forward?"** is raised, and the brand takes a new stage.

■ About anello® Brand
anello® is a bag brand launched by Carrot Company Inc. in 2005. The brand name, meaning "annual ring" in Italian, embodies the founder's desire to "grow little by little, steadily." With the philosophy of "carefully creating bags that are not overly designed but have small touches and functionality, and are loved for a long time," it is now a global brand supported by customers worldwide, with deployments in over 35 countries and 360 stores. In 2025, as it celebrates its 20th anniversary, it takes a new stage with the new concept "SCENE ASSIST."

■ About anello® Stores
[Official Online Store]
https://www.carrot-online.jp/f/brand_anello

[Official Stores]
https://www.carrot-online.jp/f/shop_list

Store Name: anello® Shinsaibashi
Location: 1F, THE PEAK SHINSAIBASHI, 3-4-26 Minamisemba, Chuo-ku, Osaka 542-0081
Business Hours: 11:00-20:00

Store Name: anello® SHINSAIBASHISUJI
Location: 1F, Prairie Shinsaibashi-suji Bldg., 3-11-3 Minamisemba, Chuo-ku, Osaka 542-0081
Business Hours: 11:00-21:00

[Official Instagram]
@anello_bag
https://www.instagram.com/anello_bag/

[Official X (formerly Twitter)]
@anello_official
https://twitter.com/official_anello

[Official TikTok]
@anello_official
https://www.tiktok.com/@anello_official

Company Profile
■ Company Name: Carrot Company Inc.
■ Representative: Takeshi Yoshida, President and Representative Director
■ Location: 2F, CH building, 2-3-9 Korai bashi, Chuo-ku, Osaka 541-0043
■ Established: April 1988
■ Business Activities: Planning, manufacturing, and sales of original brand (anello®, anelloGRANDE®, Legato Largo®, fulcro) bags, pouches, wallets, umbrellas (untule®), etc. / OEM, ODM retail business, WEB sales
■ Capital: 10 million JPY