CARRAC Launches 'Survey x Affiliate Planning' Leveraging Ozvision's Member Base

CARRAC Inc. (Headquarters: Minato-ku, Tokyo; CEO: Yoshiteru Suezawa; hereinafter 'CARRAC') has partnered with Ozvision Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ryo Suzuki) to launch a new affiliate operation scheme called 'Survey x Affiliate Planning,' which utilizes consumer insights. As traditional operations struggle to generate results due to the evolution of search algorithms and generative AI, this service provides operational design based on the real voices of consumers for advertisers aiming to launch new affiliate programs or enhance existing ones. This scheme utilizes the survey function of 'Hapitas,' a point mall operated by Ozvision. With a foundation of purchase data from 6 million members (as of the end of March 2026), it visualizes the decision-making processes and insights of 'consumers who actually compared, considered, and purchased' with high resolution. These insights are combined with CARRAC's nearly 20 years of affiliate operation knowledge and specifically implemented into appeal axis design, article structure, LP improvement, and keyword strategy. The feature is the ability to reflect primary data linked to purchasing behavior into operational improvements, rather than just conducting awareness surveys. [Background of Service Provision] With the spread of generative AI, consumer information-gathering behavior is shifting from 'searching on search engines' to 'consulting with AI.' Affiliate media account for a large proportion of the information sources referenced by generative AI, and affiliate marketing is beginning to play a role as a 'source of information evaluated and spoken about by AI.' In this market change, what is required is not just 'competitive strategy beyond SEO rankings' or 'content design correctly evaluated by AI.' However, to deliver information to consumers more accurately, it is essential to design the information itself from a 'consumer-centric' perspective. [Service Overview] This scheme designs measures in the following flow: 1. Survey design based on product characteristics, 2. Conducting surveys to Hapitas members, 3. Visualization of consumer insights, 4. Concrete reflection in affiliate measures, 5. Implementation into actual operations and high-speed PDCA. [Future Outlook] CARRAC has supported affiliate operations in a wide range of industries for nearly 20 years. The strength of this scheme is not ending with 'analysis' but carrying it through to 'implementation.'