Rental Campervan Usage Trend Report Released – Bookings Driven by Domestic, Sales by Inbound

　CarLife Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuichiro Nose), which operates a rental campervan business, has released a "Rental Campervan Usage Trend Report" based on operational data from its own and partner businesses.

This report integrates and analyzes operational data from CarLife Japan Inc. and "Enanoki," a campervan rental service, and "Enanoki BASE," a car camping base, operated by Ooi Kensetsu Inc. (Nagoya City, Aichi Prefecture). It clarifies the differences in usage trends between domestic and inbound travelers and the market structure.

1. Rental Campervan Market Expands Approximately Twofold Year-on-Year

　In recent years, the rental campervan market has been expanding, driven by the recovery of inbound tourism, a shortage of accommodation facilities, and a growing interest in outdoor activities.

According to operational data from our company and partner businesses, rental usage has increased by approximately twofold year-on-year. (Source: CarLife Japan / Ooi Kensetsu Rental Data Analysis)

2. Bookings Driven by Domestic, Sales by Inbound

　The most distinctive point in this report is the different usage structures between domestic and inbound travelers.

・Number of bookings: Majority are domestic users

・Sales: Inbound users surpass domestic users

One factor contributing to this is the longer length of stay for inbound users.

・Domestic travelers: Average 2-3 nights

・Inbound travelers: Average 5-8 nights

Inbound travelers tend to utilize campervans as a means for long-term travel to tour various parts of Japan. (Source: CarLife Japan / Ooi Kensetsu Rental Data Analysis)

3. "Urban Car Camping" Spreading Around Kyoto and Theme Parks

　Traditionally, campervan travel has been predominantly used in natural areas, but in recent years, new uses have been observed in urban areas.

Especially in areas such as:

・Kyoto (during tourist season)

・Tokyo metropolitan area

・Around theme parks

A new travel style called "urban car camping" is spreading, driven by soaring accommodation prices and fully booked hotels.

Japan has a well-developed infrastructure, including:

・24-hour bathing facilities, etc.

・Well-maintained parking lots

・Convenience stores (some Lawson stores are experimenting with allowing car camping)

・Coin laundries

These elements create an environment where car camping travel is easily feasible.

4. Japan is One of the World's Best RV Travel Destinations

　While overseas RV travel primarily focuses on long trips centered around nature, Japan offers the following characteristics, which are highly praised by international travelers:

・High safety

・Well-maintained road network

・Diversity of nature through the four seasons

・Local food, culture, and historical experiences

・Abundance of hot springs and spa facilities

・Well-equipped Michi-no-Eki (roadside stations) and service areas

These combined elements make Japan recognized as "one of the world's best countries for RV travel."

5. High Affinity with Pet Travel

Campervans also have a high affinity with pet-friendly travel, and demand has been expanding in recent years.

In Japan,

・Number of dogs kept: Approximately 7 million

・Pet market: Approximately 1.6 trillion yen

While these figures are significant, pet-friendly accommodation facilities remain insufficient.

In this context, campervans are gaining attention as a new option due to their characteristics such as:

・Freedom of movement

・Private space

・Ease of traveling with pets

(Source: Japan Pet Food Association, various market surveys)

6. Free Report Provision

　The detailed version (PDF) of this report can be utilized as a reference for a wide range of stakeholders, including the tourism industry, local governments, and accommodation providers. If you wish to receive it, please contact us at the email address below.

📩 info@carlifejapan.jp

7. Limited-Time Campaign Implemented in Response to Soaring Gasoline Prices

　CarLife Japan Inc. will implement a campaign aimed at reducing the burden of long-distance campervan travel due to soaring gasoline prices.

【Overview】

・Period: April 1, 2026 - June 30, 2026

・Target: Users of our 12 operational campervans for 3 days or more

・Content: Special measures to address soaring gasoline prices (please inquire for details)

Through this campaign, we aim to provide more people with the opportunity to experience the charm of campervan travel. *Users should mention that they saw this article.

8. About CarLife Japan Inc.

CarLife Japan Inc. is a company that proposes "new lifestyles based on cars." We are engaged in creating new value (car life) centered on mobility, including car sales, rental campervan business, regional revitalization, tourism planning, and pet tourism. All vehicles available for rental are "campervans that warmly welcome dogs."

・Website

・List of Rental Vehicles

9. About Ooi Kensetsu Inc.

Ooi Kensetsu Inc. is a general construction company based in Nagoya City, Aichi Prefecture. As a new business utilizing regional resources in Ena, its founding place, it operates the campervan rental service "Enanoki" and the car camping base "Enanoki BASE."

"Enanoki BASE" accommodates pet-friendly stays and is being developed as a hub for new tourism styles utilizing campervans and car camping, aiming to promote regional stays and enhance tourism value. It is attracting attention as a model case for mobility tourism in rural areas.

【Contact for this matter】

CarLife Japan Inc.

Email: info@carlifejapan.jp

Contact: Yuichiro Nose (09010789397)