<Popularity by Industry for 2027 Grads> Daiwa Securities leads Finance, Ajinomoto leads Food, and New Otani leads Hotel/Leisure/Travel. Other industries hold top spots for the second consecutive year.

Nippon Cultural Broadcasting Career Partners Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masato Hirata) Employment Information Research Institute has announced the results of the 'Employment Brand Ranking Survey for First Half of Job Hunting Targeting 2027 Graduates', aimed at students expecting to graduate in 2027. This survey is conducted three times a year targeting students engaging in job hunting, regarding 'corporate employment brands', and has been ongoing for over 10 years.

While the overall ranking was announced on March 30, 2026, we are now announcing the ranking by industry.

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Employment Brand Ranking Survey [By Industry]
First Half of Job Hunting Targeting 2027 Graduates
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◆ Finance Industry TOP 20 ◆
1st: Daiwa Securities Group
2nd: Nippon Life Insurance
3rd: SMBC Nikko Securities
4th: Dai-ichi Life Group (Dai-ichi Life Insurance)
5th: Sumitomo Mitsui Trust Bank
6th: Tokio Marine & Nichido Fire Insurance
7th: Sony Life Insurance
8th: Resona Group
9th: Nomura Securities
10th: Sumitomo Mitsui Banking Corporation
11th: Sumitomo Life Insurance
12th: MUFG Bank
13th: Mizuho Financial Group
14th: Taiyo Life Insurance
15th: Mitsui Sumitomo Insurance
16th: Asahi Mutual Life Insurance
17th: Fukoku Mutual Life Insurance
18th: National Mutual Insurance Federation of Agricultural Cooperatives (JA Kyosai)
19th: The Shoko Chukin Bank
20th: Daido Life Insurance

◆ Mass Media Industry TOP 20 ◆
1st: Hakuhodo
2nd: Shueisha
3rd: The Yomiuri Shimbun
4th: Sony Music Group
5th: Toho
6th: Tokyu Agency
7th: Daiko
8th: JR East Cross Station (Jeki)
9th: KADOKAWA
10th: Dentsu
11th: Kodansha
12th: TBS Television
13th: Shinchosha
14th: Avex
15th: Japan Broadcasting Corporation (NHK)
16th: TV Asahi
17th: Shogakukan
18th: Poni