[Unprecedented] To continue with my true love... Is it okay to cheat? We are releasing such Aojiru. A truly blue Aojiru that resets your mood and boredom. Who do you want to deliver your "Wow!" surprise to?

Godo Kaisha Care-Smart has launched "Truly Blue Aojiru W-AO!", a new health drink using butterfly pea, designed to prevent users from abandoning healthy habits. Unlike conventional health drinks, this product focuses on offering a refreshing "breather" and a surprising blue color, positioning itself as the "ultimate second choice" to help users maintain their wellness routine.
product_launchNQ 100/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 05:41
  • 🔍 Collected: March 30, 2026 at 21:46
  • 🤖 AI Analyzed: April 15, 2026 at 12:48 (375h 1m after Collected)

Godo Kaisha Care-Smart will launch the new 'Truly Blue Aojiru W-AO!' using butterfly pea as a completely new approach to prevent the abandonment of healthy habits (giving up after three days).

Featured in PR, so we tried PRing? Aojiru is interesting.

The aojiru featured in the magazine [kiitos.].
But why doesn't anyone know about it? Because... we haven't done any PR activities at all.

Now, with the feature in the March 2026 issue of kiitos., we decided to do a little PR activity and are here today!

Our main business is app development!

Even so, our main business is 'app development.'
However, we just came up with an idea.
Just like with apps.
If we think of something, we can't rest until we make it.
We believe we've devised an aojiru that is so shocking... what do you think?

And we thought about how to make everyone aware of it.

The answer we arrived at was...
'not aiming for the main one.'
Please enjoy this Aojiru exclusively for infidelity

The concept of aojiru doesn't change! We've just changed the perspective.

At first glance, it might seem like an eccentric product.
But the purpose is the same. We wanted to create a product that could support your health.

What would be necessary for that?

While thinking about that, the words that came to mind were,

'Continuity is power' was it.

And then...

What our company can do to help you continue is to offer a product that's like a 'breather,' isn't it?

That's not to say we made a shoddy product.
It properly contains lactic acid bacteria, dietary fiber, and domestic vegetables.

However, we don't talk about the ingredients.

Because appealing to those aspects would ultimately mean aiming for the 'main one'.

It's an 'Aojiru to fill the gaps,' for continuing your aojiru life while refreshing yourself, drinking it about once every 3 days, or perhaps once every 4 days if you want to prevent giving up after three days.

Please let us be your 'best second choice'.

That said... I don't think being second best is good enough.

At one point, someone said,

'Isn't it okay to be second place?'

ー'Yes, it's not okay.'

I would answer.

But if I can receive the title of 'only one,' I will gladly accept it.

We want to continue to advance on such unknown paths.

So, should we call it the 'only one second choice'?

What a contradictory expression.


Your way of thinking will surely change! It's not just the color.

Let's talk a little about the product.

Wait, are you going to talk about it after all? LOL

Because, isn't everyone worried? Anxious that aojiru is blue?

So, please let me tell you the secret of this blue.

It is... the currently trending ingredient from Thailand called 'Butterfly Pea'.

It's quite a common type of herb in Southeast Asia. While often consumed as herbal tea, it also seems to be frequently used in hair care and body oils.
It's famous for being 'rich in anthocyanins'... and as you are all aware, what effects can be expected.

Why not surprise someone with this aojiru while you're at it?