"The one who doesn't push too hard is the strongest." Real Gold x Street Fighter Collaboration Campaign Starts April 13, 2026 (Monday)

Coca-Cola System will launch a collaboration campaign with the globally popular fighting game series "Street Fighter" for its energy drink brand "Real Gold," designed for living life to the fullest, starting on Monday, April 13, 2026. "Real Gold," since its launch in 1981, has been a brand beloved for many years, supporting the energy and positivity of workers by containing royal jelly extract, ginseng, and vitamins. It is enjoyed in various daily situations, such as for a change of pace during work or exercise. In 2025, the healthy energy drink "Real Gold RG," formulated with a rich blend of multivitamins (Vitamins B2, B6, C), was launched. This spring, the "Real Gold" brand, under the brand message "The one who doesn't push too hard is the strongest," will hold a collaboration project with the pinnacle of fighting games, "Street Fighter," starting Monday, April 13. By purchasing eligible products and applying, approximately 300,000 winners will be chosen by lottery to receive PayPay points, as well as limited collaboration goods such as "Street Fighter" original design Sukajan (souvenir jackets) and tumblers. Win Limited "Street Fighter" Collaboration Goods and PayPay Points for Approximately 300,000 People! During the campaign period, purchase eligible products, scan the two-dimensional code on the label with your smartphone, and access the campaign site to earn points. By applying with your accumulated points, you can win "Street Fighter" limited collaboration goods and 100 PayPay points by lottery. For details, please visit the campaign site. Campaign Site: https://www.coca-cola.com/jp/ja/brands/real *Scheduled to be available on Monday, April 13th. Period: Monday, April 13, 2026 – Sunday, December 27, 2026 *Applications for the 3-point and 20-point courses to win original "Street Fighter" design goods are accepted from Monday, April 13, 2026, to Sunday, October 4, 2026. Eligible Products: "Real Gold," "Real Gold RG" with two-dimensional codes. "Real Gold Vitamin Royal Power" products. *Point acquisition is limited to one point per purchased product per day, once per day. You can apply multiple times during the campaign period. *For the 1-point course, up to 10 applications per person. For the 3-point and 20-point courses, one prize per person per award. ◆ How to Participate: ① Purchase eligible products and scan the two-dimensional code on the package with your smartphone. ② Log in with LINE or X, and receive 1 point per product purchased. ③ Apply on the spot for each of the 1-point, 3-point, and 20-point courses. ◆ Prizes: ・1-point Course: PayPay Points