Canva Japan Becomes Official Oshi-katsu Design Partner for "PRODUCE 101 JAPAN NEW WORLD"

Canva Japan, the Japanese subsidiary of Canva, a design tool that anyone can easily use, has announced that it has become the official Oshi-katsu design partner for "PRODUCE 101 JAPAN NEW WORLD," one of Japan's largest survival audition programs (exclusively distributed on Lemino). This partnership is a milestone that signifies Canva's strategic entry into Japan's rapidly growing Oshi-katsu market (estimated size: 3.5 trillion yen).

With this partnership, Canva, as the first official partner in the Oshi-katsu culture domain, will begin offering exclusive templates using licensed trainee images. This will allow enthusiastic Oshi-katsu fans to easily create creative support materials with officially recognized image assets, giving them peace of mind.

Japan's Oshi-katsu culture has become increasingly active in the entertainment industry in recent years, forming a creative consumer base primarily among young people and becoming a social phenomenon. Meanwhile, there is a growing fan base that spends time and money creating original goods, including collecting merchandise and posting on social media. Against this backdrop, Canva is establishing itself not merely as a sponsor, but as an official platform that directly supports the creativity rooted in fan culture.

In this partnership, Canva has acquired the right to use official images of all 101 trainees, and by templating these images on the Canva platform, it creates an environment where fans can safely use official materials without worrying about licenses when creating support materials. Furthermore, after the second episode is distributed on April 2nd, a banner and link to Canva's template library will be placed on the official PRODUCE 101 JAPAN website, allowing fans to smoothly access Canva's content creation features.

Asumi Yamayoshi, Head of Brand Marketing at Canva Japan, stated:

"This partnership with PRODUCE 101 JAPAN NEW WORLD marks a significant turning point for Canva in the Japanese market. Oshi-katsu culture is the most vibrant arena for young generations in Japan to express their creativity, and we are confident that the value Canva, as a design tool, can provide here is immense. Through this partnership, we aim to play a part in Japanese pop culture by offering a platform where millions of fans can easily and enjoyably create creative content with official support."

PRODUCE 101 JAPAN is one of Japan's most culturally influential entertainment programs, and its distinctive mechanism, where final members are determined by national viewer voting, has generated a social phenomenon. In the previous PRODUCE 101 JAPAN THE GIRLS, over 90 million votes were cast through a daily participation voting system, generating enormous digital engagement on social media platforms such as X and YouTube every season.

The official website can be found at this link: https://produce101.jp/

Exclusive templates using licensed trainee images can be accessed from the following link:

https://www.canva.com/p/produce101/

*Exclusive templates are prohibited for commercial use. They are limited to personal and educational use.

About Canva

Founded in 2013, Canva is a world-leading all-in-one platform built for visual communication and collaboration. To empower everyone to shine with design, Canva addresses the creative and design needs of large enterprises, small and medium-sized businesses, individuals, and students in over 190 countries worldwide.

From beginners taking their first steps in design to professional creators seeking powerful tools, Canva provides users with everything they need to turn their ideas into beautiful creations. Built on the world's largest content library created by designers, Canva is equipped with a variety of products and unique AI tools. It provides an environment where individuals and teams can create more intuitively, collaborate, and communicate smoothly.

Canva Official Blog

Canva Illustration Materials

Canva AI Image Generator

Canva AI Video Generator

Canva AI Illustration Generator

Canva Generative AI Tools

Canva Oshi-Uchiwa (Fan Support Hand Fans)