Cantik’s Beauty Brand Rin Achieves 474% of Its Makuake Goal and Begins General Sales

Cantik LLC, based in Yokohama, Kanagawa Prefecture and represented by Chiharu Watanabe, carried out a project on the crowdfunding platform Makuake for Rin, a beauty brand created for women who do not want to give up on themselves despite busy lives. The project centered on Rin HC High Performance Serum PRO, an introductory beauty serum formulated with cord blood-derived stem cell culture fluid and cord blood-derived exosomes. The brand proposes “double care” that supports beauty from both the inside and outside. Developed from 18 years of experience working with the skin of more than 10,000 people, the product gained support as an item designed to help busy women care for their future skin and health. On Makuake, the project reached 474% of its funding target, receiving 948,800 yen from 55 supporters. After the campaign ended, general sales began on Amazon and the official e-commerce site. Representative Chiharu Watanabe said she herself experienced changes in skin and physical condition, as well as fatigue, while balancing childbirth at an older age, childcare, and work. Rin was created to support women who are busy with housework, childcare, caregiving, and work, yet still want to stay beautiful and avoid giving up on themselves. Rin proposes “24-hour double care” by combining external skincare through a stem cell introductory serum with internal care through supplements containing NMN and UV-care ingredients. Rin HC High Performance Serum PRO, launched on Makuake, contains cord blood-derived stem cell culture fluid, adipose-derived stem cell culture fluid, and exosomes. It is designed to be easy to incorporate into busy daily routines while addressing multiple age-related skin concerns. Rin NMN White PLUS combines NMN with UV-care ingredients to suggest an inner-care habit for daytime use. The lineup includes Rin HC+ High Performance Serum PRO at 18,700 yen for 30 ml, Rin NMN White PLUS at 21,600 yen for 60 capsules, Rin HC+ High Performance Serum at 18,700 yen for 30 ml, and Rin HC+ EX Clear Moist Cream at 22,000 yen for 50 g. Cantik also operates the private salon Cantik at 1257-57 Shinohara-cho, Kohoku-ku, Yokohama. The company operates an esthetic salon and plans and sells the Rin beauty brand.