Canon Launches 'Medekatsu' Campaign to Cherish 'Cherished Moments' in Daily Life

Launch of 'Medekatsu' Campaign Canon Marketing Japan Inc. (Canon MJ) is launching a promotional campaign called 'Medekatsu' (cherishing activity) starting June 2026, focusing on inkjet and mini photo printers to cherish the 'cherished moments' in daily life.

### What is 'Medekatsu'? Amidst a society increasingly shifting toward digitalization, there is a growing trend among the digital-native generation to return to value in 'analog experiences that intentionally take time.' Additionally, lifestyle activities based on 'likes,' such as 'Oshi-katsu' (fandom activities), are diversifying.

Canon MJ aims to create opportunities for people to turn their 'cherished things and experiences' into tangible objects through printing, rather than just digital records. By defining the act of focusing on and cherishing the moments one feels are 'good' in daily life as 'Medekatsu,' they are proposing a new value for the printing experience.

### Major Activity Overview - **Website 'Life recipe by P-note'**: A new 'Medekatsu' category will be established on this information site, which introduces handmade ideas and how to use printers and apps. - **Instagram 'Life recipe by P-note'**: Will begin operating with the hashtag '#Medekatsu' to share user posts and expand information. - **Ambassador Project**: Nine influencers active in various lifestyle fields have been appointed. - **X Operation**: The account will be renewed to become a hub for 'Medekatsu' information. - **Promoting 'Mashikaku Photo'**: Promoting square-sized photo paper as a standard item. - **Event Participation**: Proposing experiential content and solutions at 'Bungu Joshi Haku Tokyo' (June 11-14) and 'Fave Activity Expo' (June 24-26).

### About PIXUS PIXUS is a series of inkjet printers for home and business use. Utilizing a hybrid ink system that combines dye ink for vibrant photos and pigment ink for sharp text, it produces high-quality prints for both documents and photos. The lineup supports a wide variety of paper types to meet diverse needs.