Canon Marketing Japan and JTB Jointly Develop Educational DX Program for High Schools - Launching "Experience-based DX Exploration Lab Utilizing XR"

Canon Marketing Japan Inc. (President and CEO: Masachika Adachi, hereinafter Canon MJ) and JTB Corp. (Representative Director, President and Executive Officer: Eijiro Yamakita, hereinafter JTB) have jointly developed an educational DX program for high schools utilizing XR (Cross Reality)*1 technology, titled "Experience-based DX Exploration Lab Utilizing XR" (hereinafter, this program), and will begin offering it to high schools and local governments nationwide from April 16, 2026. This program aligns with the Ministry of Education, Culture, Sports, Science and Technology's "High School DX Acceleration Promotion Project (DX High School)"*2, and is a learning program where students experientially learn the essence of DX by incorporating advanced technologies and real-world application examples from companies into the educational setting. Through experiential content and workshops utilizing XR technology, it fosters students' proactive thinking and expression skills and supports learning connected to society. Experience-based DX Exploration Lab that expands learning possibilities with XR ■ Background of this program's development Under the national strategy of digital fields as a growth foundation, the development of digital human resources has become an urgent social issue. From fiscal year 2024, the Ministry of Education, Culture, Sports, Science and Technology has designated over 1,000 high schools nationwide as "DX High Schools" and is promoting the strengthening of exploratory and practical digital education at the high school level. In educational settings, there is a demand for educational programs that can utilize external human resources with specialized knowledge and realize practical learning in collaboration with universities and companies. Against this background, Canon MJ and JTB have jointly developed this program as an educational DX program that achieves high-quality exploratory learning while reducing the burden on schools, by integrating corporate technology and knowledge with educational program operation know-how. ■ Purpose of this program's development This program aims to solve challenges faced by schools and provide high-quality exploratory learning by integrating learning content that leverages Canon MJ's advanced XR technology and practical experience, with JTB's accumulated expertise in planning and operating educational programs. Furthermore, it will contribute to the creation of digital human resources, which is a social issue. ■ What is the "Experience-based DX Exploration Lab Utilizing XR"? It is a learning program where students learn how digital technology is utilized in society and business through experiential content and workshops using XR technologies such as MR (Mixed Reality) and VR (Virtual Reality). By using practical examples of XR business and experience gained in the field as teaching materials, it provides more practical learning. Furthermore, it creates opportunities for students to think about their future through visits to universities and companies, and exploratory activities. The goal is to understand the essence of DX and foster proactive thinking, expression, and communication skills. ■ Roles of each company ・Canon MJ Provides experiential educational programs and learning materials utilizing MR technology "MREAL"*3, and is responsible for the operation and implementation of the program. ・JTB Utilizes its educational program operation know-how and nationwide educational market and local government sales network to handle program sales, and program operation and implementation support. ■ Future developments We will proceed with offering this program to high schools and local governments nationwide. We will primarily target DX High School selected schools and local governments/schools that promote the development of digital human resources with problem-solving thinking, contributing to the development of next-generation digital human resources through practical learning. Canon's MR system "MREAL" is a video technology that seamlessly merges real-world footage and CG, allowing users to experience it from any viewpoint. "MREAL," which combines optical and video technologies, provides solutions in a wide range of fields. https://www.canon-its.co.jp/mreal The Canon Marketing Japan Group is responsible for marketing activities primarily in Japan within the global Canon Group, and is working to solve social issues through its business by combining Canon product business and IT solutions business. As a "Future Marketing Company" that creates the future through the power of marketing, we uphold our group purpose "Connecting thoughts and technologies, pioneering a future beyond imagination" and aim to realize a sustainable society with diverse stakeholders. [Location] 2-16-6 Konan, Minato-ku, Tokyo [Representative] Masachika Adachi, President and CEO [Established] February 1968 [URL] https://corporate.jp.canon/ JTB's business domain is "Exchange Creation Business"*4, and by leveraging its nationwide network, it helps solve challenges for regions and tourism businesses by expanding the exchange population through the creation of various human, material, and commercial flows. We connect people with people, people with places, and people with things, creating new value, and pursuing new innovations in regions through the power of digital & human. [Location] JTB Building, 2-3-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo [Representative] Eijiro Yamakita, Representative Director, President and Executive Officer [Founded] March 1912 [URL] https://www.jtbcorp.jp/jp/ *1. XR: Abbreviation for "Cross Reality" or "Extended Reality." A general term for technologies (VR, AR, MR) that merge the real world and digital virtual worlds. *2. A support project led by the Ministry of Education, Culture, Sports, Science and Technology to strengthen the development of digital and science/mathematics human resources at the high school level. *3. An MR (Mixed Reality) system developed by Canon Inc. and provided by Canon IT Solutions Inc. It is a video technology that merges real and virtual spaces, allowing users to experience it from a 360-degree free viewpoint. *4. "Exchange Creation Business" is a registered trademark of JTB Corp. General Inquiries: ・Canon Marketing Japan Inc. IT Solutions Planning Department: 03-6719-9453 ・JTB Corp. Planning and Development Produce Center: 03-6704-5527 *JTB Corporate Service Website Inquiry Form: https://www.jtbbwt.com/education/contact/