【Latest Trend】Summer Sees Approximately 17% Increase in Genetic Testing Kit Usage (Compared to Average of Other Seasons) – 'Body Type-Focused' Trend Prominent Amidst Rising Diet Demand
Camping Car Co., Ltd. announced that usage of its genetic testing kit 'Gene Doctor' increased by approximately 17% in the summer season compared to the average of other seasons. This indicates a surge in diet demand towards summer and growing interest in efficient, body type-suited dieting.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 19:30
- 🔍 Collected: May 11, 2026 at 10:31
- 🤖 AI Analyzed: May 12, 2026 at 09:03 (22h 32m after Collected)
Camping Car Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Makoto Yorimasa) announced that an analysis of usage data for its genetic testing kit 'Gene Doctor' revealed a tendency for the number of users in the summer season to increase by approximately 17% compared to the average of spring, autumn, and winter.
This analysis suggests a growing demand for efficient results and an expanding interest in 'body type-based dieting' alongside the rising demand for dieting in preparation for summer.
## Analysis Overview
Target of Analysis: 'Gene Doctor' user data
Analysis Period: April 2024 - April 2026
Analysis Method: Comparison of seasonal user numbers (average of spring, autumn, winter vs. summer)
## Key Findings from the Analysis
The following trends were confirmed from this analysis:
- The number of users increases in the summer season compared to the average of other seasons.
- Usage tends to concentrate particularly from just before summer into summer (June to August).
- The rising demand for short-term dieting may be influencing the increase in usage.
The company analyzes these results as indicating a strengthening diet-oriented mindset that emphasizes 'efficiency' and 'methods suited to oneself'.
## Summer Sees Approximately 17% Increase in Users, Manifesting Rising Diet Demand
According to this analysis, the number of 'Gene Doctor' users significantly increased in the summer season, with a confirmed growth of approximately 17% compared to the average of spring, autumn, and winter.
Furthermore, a year-on-year increase of approximately 18% was observed, indicating a trend of continuous demand expansion.
Usage peaked particularly in June, making it the month with the highest annual usage. This clearly revealed a trend of demand concentrating just before summer.
The background is believed to be the rising demand for dieting with an awareness of short-term body shape improvement.
## Background: Short-Term Orientation and 'Time-Performance' Emphasis Influence Dieting Behavior
Interest in dieting tends to increase from spring to early summer in anticipation of wearing lighter clothing in summer. In recent years, with the spread of a 'time-performance' (Taipa) mindset that emphasizes cost-effectiveness, there has been a strong demand for 'achieving results efficiently without waste'.
On the other hand, in pursuit of short-term results, there are cases where people self-diagnose and adopt dietary restrictions or fasting, leading to inefficiencies and risks due to methods not suiting their body type.
- Not losing weight as expected
- Rebounding
- Health deterioration due to stress from restrictions
It is not uncommon to face failures such as these.
## Expanding Interest in 'Body Type-Suited' Dieting
Against this background, interest in 'dieting that chooses methods suited to one's body type' has been growing in recent years. There are individual differences in metabolic tendencies for lipids and carbohydrates, and how easily muscle is gained, which are factors that cause differences in results even with the same method.
The company analyzes that, from these usage trends, there is a shift towards dieting that emphasizes 'first knowing one's own body type'.
## Genetic Testing as One Option for Dieting
Camping Car Co., Ltd.'s genetic testing kit 'Gene Doctor' allows for the analysis of individual body type tendencies by collecting saliva.
From the analysis results, one can understand:
- Whether one tends to gain weight from carbohydrates
- Whether one tends to gain weight from fats
- How easily one builds muscle
And receive proposals for suitable diet and exercise methods for each.
This is expected to enable efficient and sustainable dieting tailored to one's body type, rather than relying on unreasonable restrictions.
## Future Outlook
Amidst the growing short-term diet demand towards summer, the importance of approaches that emphasize 'efficiency' and 'individual optimization' is expected to further increase.
Camping Car Co., Ltd. will continue to support the realization of healthy lifestyles by closely aligning with each individual's body type through genetic testing.
## Company Profile
Camping Car Co., Ltd. URL: https://camping-car.co.jp/
Representative: Representative Director and President Makoto Yorimasa
Headquarters: IVY East Building 6F, 3-11-11 Shibuya, Shibuya-ku, Tokyo
Established: October 30, 2009
Employees: 22 (as of January 28, 2026, including contract employees)
Capital: 10 million yen
Business Activities: Genetic testing business, etc.
## Operated Website URLs
"Dr. Healthcare Lab (Genetic Testing)" https://dr-gene.jp/
"Japan Campervan Rental Center" https://japan-crc.com/
"Japan Campervan Rental Center English Site" https://japan-crc.com/en/
Disaster Prevention/Outdoor EC Site "Outdoor 119" https://outdoor119
This analysis suggests a growing demand for efficient results and an expanding interest in 'body type-based dieting' alongside the rising demand for dieting in preparation for summer.
## Analysis Overview
Target of Analysis: 'Gene Doctor' user data
Analysis Period: April 2024 - April 2026
Analysis Method: Comparison of seasonal user numbers (average of spring, autumn, winter vs. summer)
## Key Findings from the Analysis
The following trends were confirmed from this analysis:
- The number of users increases in the summer season compared to the average of other seasons.
- Usage tends to concentrate particularly from just before summer into summer (June to August).
- The rising demand for short-term dieting may be influencing the increase in usage.
The company analyzes these results as indicating a strengthening diet-oriented mindset that emphasizes 'efficiency' and 'methods suited to oneself'.
## Summer Sees Approximately 17% Increase in Users, Manifesting Rising Diet Demand
According to this analysis, the number of 'Gene Doctor' users significantly increased in the summer season, with a confirmed growth of approximately 17% compared to the average of spring, autumn, and winter.
Furthermore, a year-on-year increase of approximately 18% was observed, indicating a trend of continuous demand expansion.
Usage peaked particularly in June, making it the month with the highest annual usage. This clearly revealed a trend of demand concentrating just before summer.
The background is believed to be the rising demand for dieting with an awareness of short-term body shape improvement.
## Background: Short-Term Orientation and 'Time-Performance' Emphasis Influence Dieting Behavior
Interest in dieting tends to increase from spring to early summer in anticipation of wearing lighter clothing in summer. In recent years, with the spread of a 'time-performance' (Taipa) mindset that emphasizes cost-effectiveness, there has been a strong demand for 'achieving results efficiently without waste'.
On the other hand, in pursuit of short-term results, there are cases where people self-diagnose and adopt dietary restrictions or fasting, leading to inefficiencies and risks due to methods not suiting their body type.
- Not losing weight as expected
- Rebounding
- Health deterioration due to stress from restrictions
It is not uncommon to face failures such as these.
## Expanding Interest in 'Body Type-Suited' Dieting
Against this background, interest in 'dieting that chooses methods suited to one's body type' has been growing in recent years. There are individual differences in metabolic tendencies for lipids and carbohydrates, and how easily muscle is gained, which are factors that cause differences in results even with the same method.
The company analyzes that, from these usage trends, there is a shift towards dieting that emphasizes 'first knowing one's own body type'.
## Genetic Testing as One Option for Dieting
Camping Car Co., Ltd.'s genetic testing kit 'Gene Doctor' allows for the analysis of individual body type tendencies by collecting saliva.
From the analysis results, one can understand:
- Whether one tends to gain weight from carbohydrates
- Whether one tends to gain weight from fats
- How easily one builds muscle
And receive proposals for suitable diet and exercise methods for each.
This is expected to enable efficient and sustainable dieting tailored to one's body type, rather than relying on unreasonable restrictions.
## Future Outlook
Amidst the growing short-term diet demand towards summer, the importance of approaches that emphasize 'efficiency' and 'individual optimization' is expected to further increase.
Camping Car Co., Ltd. will continue to support the realization of healthy lifestyles by closely aligning with each individual's body type through genetic testing.
## Company Profile
Camping Car Co., Ltd. URL: https://camping-car.co.jp/
Representative: Representative Director and President Makoto Yorimasa
Headquarters: IVY East Building 6F, 3-11-11 Shibuya, Shibuya-ku, Tokyo
Established: October 30, 2009
Employees: 22 (as of January 28, 2026, including contract employees)
Capital: 10 million yen
Business Activities: Genetic testing business, etc.
## Operated Website URLs
"Dr. Healthcare Lab (Genetic Testing)" https://dr-gene.jp/
"Japan Campervan Rental Center" https://japan-crc.com/
"Japan Campervan Rental Center English Site" https://japan-crc.com/en/
Disaster Prevention/Outdoor EC Site "Outdoor 119" https://outdoor119