CAMPER Launches 2026SS Collection Inspired by Tennis Culture

Camper announces its 2026SS collection and campaign inspired by tennis culture.

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  • 📰 Published: March 28, 2026 at 16:38
  • 🔍 Collected: March 28, 2026 at 21:59 (5h 20m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 07:35 (417h 36m after Collected)

Spanish footwear brand CAMPER is launching its 2026SS collection inspired by tennis culture, accompanied by a seasonal campaign titled “Loco por el tennis” (Crazy for Tennis).

The new collection translates clubhouse aesthetics into a versatile range of sneakers, loafers, heels, and flat shoes, capturing a retro, preppy energy. The color palette combines clean tennis white with iconic court colors such as sky blue, grass green, and clay red. Playful technical details, including durable rubber outsoles, striped headband-style webbing, and intricate court stitching, add a lighthearted accent to the classic designs.

To celebrate the launch, a campaign visual titled “Loco por el tennis” will be released in late March. Named after a 1965 song by Spanish singer Florencio Torrelledó, this seasonal campaign depicts a “frenzy” for the sport with an approach full of irony and humor. It was filmed at a local tennis club in the brand's home of Mallorca. Local cast members portray typical clubhouse archetypes, with Spanish comedic actor Fabiolo Maza starring as the eccentric coach, “El Capitán.” Rather than celebrating true athletic prowess, the campaign focuses on the humorous charm of those who struggle and fail while trying to impress their opponents on the court. While their tennis skills may be questionable, the footwear is undeniably “ace-level.”