Aperol, of the global cocktail 'Aperol Spritz', refreshes its iconic bottle design

CAMPARI JAPAN Co., Ltd. (HQ: Minato-ku, Tokyo / President: Kenji Holzer) is refreshing the bottle design of the Italian-born, globally beloved aperitivo brand 'Aperol', and will be rolling it out sequentially in the Japanese market.

Known for its iconic vibrant orange color, Aperol has been cherished for over 100 years as the 'staple of aperitivo', adding color to gatherings. The new design aims to inherit its personality and tradition while evolving into a more sophisticated, contemporary look, designed to better enrich the 'moments connecting people' that Aperol values.

A more sophisticated design embodying Italian modernism

Born in 1919, Aperol has grown into a symbol of aperitivo culture worldwide. This renewal centers on the brand's core 'vibrant orange', harmonizing Italian elegance with contemporary design.

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- Ripple design on the bottle shoulder: Allows the glowing orange of Aperol to stand out more three-dimensionally when light hits it. - Sophisticated slim silhouette: Inspired by the balance and proportional beauty of Italian architecture, it fits comfortably in the hand. - Smaller front label: Makes the liquid color itself the star, directly expressing the 'joy of orange' unique to Aperol. - 'Aperol Spritz' recipe on the back label: Includes a guide so you can easily enjoy an 'authentic glass' at home or at a restaurant.

Details inheriting Italian tradition

In this renewal, homage is also paid to the origins of Aperol.

- Embossed monogram of the Barbieri brothers who developed Aperol: A symbol of over 100 years of history and craftsmanship. - Recipe remains unchanged: The secret recipe protected since the founding remains as is, with only the appearance updated to be contemporary.

Sequential rollout in Japan from the end of May 2026

Bottles with the new design will begin appearing sequentially in bars, restaurants, and retail stores in Japan from the end of May 2026. *Subject to change depending on stock status.

About Aperol

Aperol is a light and easy-to-drink Italian liqueur characterized by a vibrant orange color and a subtle herbal scent.

Since its birth in Padua, Italy, in 1919, Aperol has been cherished as a 'casually enjoyable aperitivo', and is now loved by a wide range of generations worldwide.

In particular, the 'Aperol Spritz', made by combining Prosecco, soda, and Aperol, has gained popularity for its bright and refreshing taste, making it perfect for casual moments enjoyed with friends and colleagues.