Wild Turkey Bourbon 101 Launches in Japan with Over 500 Advertisements Across Shibuya, Centered on Shibuya Scramble Crossing!

CAMPARI JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director and President: Kenji Holzer) will launch a large-scale advertising campaign with over 500 vision and outdoor advertisements in Shibuya from March 31 (Tuesday) to April 19 (Sunday), coinciding with the nationwide release of the premium bourbon whiskey 'Wild Turkey Bourbon 101', thereby enhancing its presence throughout the city.

◾︎ 'Wild Turkey Bourbon 101', a Symbol of Authentic American Bourbon, Launches Large-Scale Campaign in Shibuya

'Wild Turkey Bourbon 101', the flagship of the 'Wild Turkey' brand, a premium bourbon whiskey loved for many years as a symbol of American bourbon, has been produced for over 60 years based on the belief of "never changing what is right," adhering to the manufacturing methods inherited since its founding, regardless of era or trends. As part of the brand's global strategy, over 500 vision and outdoor advertisements will be sequentially deployed in the Shibuya area starting March 31 (Tuesday), coinciding with its nationwide release in Japan.

Furthermore, the narration for the video displayed on the vision advertisements is provided by musician Ryo Takaiwa, who is also a bourbon enthusiast.

【Posting Overview】

Campaign Period: March 31 (Tuesday) to April 19 (Sunday), 2026 *Period varies depending on the posting location.

Venue: Shibuya area

List of Posting Locations: Q's WALL, MAGNET by SHIBUYA109 Big Board, STREET BOARD SET, Shibuya Center Gai Area Jack, SHIBUYA WALL-JACK, SHIBUYA WILD POSTING, etc.

【Posting Locations / Periods】

・Q’SWALL

：3/31(Tue)〜4/14(Tue)

・MAGNET by SHIBUYA109 Big Board

：4/1(Wed)〜4/14(Tue)

・MAGNET by SHIBUYA109 Wall Jack

：4/1(Wed)〜4/14(Tue)

・MAGNET by SHIBUYA109 Long Banner

：4/1(Wed)〜4/14(Tue)

・STREET BOARD SET

：4/1(Wed)〜4/14(Tue)

・Shibuya Center Gai Area Jack

：4/1(Wed)〜4/14(Tue)

・SHIBUYA WALL-JACK

：4/1(Wed)〜4/14(Tue)

・SHIBUYA WILD POSTING

：4/1(Wed)〜4/14(Tue)

Others

【Launch Film "Wild Turkey 101 Bourbon Japan Landing Edition" Storyboard】

The launch film "Wild Turkey 101 Bourbon Japan Landing Edition," produced to coincide with the full-scale launch of "Wild Turkey Bourbon 101" in Japan, will be screened on outdoor advertising visions in Shibuya from April 6 (Monday) to April 19 (Sunday).

【Special Narrator】

Ryo Takaiwa

Born August 27, 1990, in Miyako City, Iwate Prefecture.

Began his career with street performances as the leader/frontman of the hip-hop team "SANABAGUN." and the rock and roll band "THE THROTTLE."

In January 2024, he signed with HEROIC LINE within King Records and released three consecutive singles, starting with "I'm Prince." In parallel with his musical activities, which encompass jazz, blues, hip-hop, rock, R&B, techno, house, and film music, he is also actively engaged in a wide range of activities such as creative work, writing, voice acting, and modeling, without being confined to specific genres.

On April 8, he digitally released his latest single "Ain't Nobody's Business."

Furthermore, a solo live performance at Shibuya CLUB QUATTRO has been scheduled for August 26.

Instagram：https://www.instagram.com/ryotakaiwa0827

X：https://x.com/ryotakaiwa0827

【Product Inquiries】

CAMPARI JAPAN Co., Ltd. Customer Service TEL: 03-6455-5810 FAX: 03-6631-0760

MAIL: customerservice_jp@campari.com (Business hours: Monday-Friday (9:00-18:00) *Holidays: Saturdays, Sundays, national holidays)