CAMPARI JAPAN Ltd. (Headquarters: Minato-ku, Tokyo / President: Kenji Holzer) will launch the premium bourbon whiskey 'Wild Turkey Bourbon 101' nationwide on Tuesday, March 31, 2026. To celebrate this occasion, the event 'WILD TURKEY AMERICAN CLASSIC MARKET,' where you can experience the charm of this product, will be held for three days from Friday, April 10, 2026, to Sunday, April 12, 2026, at SHIBUYA CAST. SPACE & GARDEN. At this event, you can enjoy the history of Wild Turkey, which has maintained its brewing method unchanged for over 60 years, and the taste of its flagship product 'Wild Turkey Bourbon 101,' in a space that fuses the world of American classics with vintage culture. It will be a special three days to experience the world of American classics in the heart of Shibuya, where trends and culture intersect.

◾︎ Experience the World of American Classics Through Bourbon, Food, Space, and Culture at the "WILD TURKEY AMERICAN CLASSIC MARKET"

This event allows you to actually experience the 'rich and bold taste' of 'Wild Turkey Bourbon 101,' and to feel the brand's 'American Classic' worldview along with vintage culture.

Details URL: https://www.wildturkeybourbon.com/ja-jp/wt101-americanclassicmarket

*Admission may be restricted or numbered tickets may be distributed during crowded times in the indoor area. *Content is subject to change without notice.

◾︎ An "American Classic Space" Appears in Shibuya. Introducing the Highlights of the 3 Days

【Outdoor Area】A Free Space to Experience America with All Senses Through Bourbon, Music, and Food

The outdoor "GARDEN" area is free to enter. A food truck will be offering 'Wild Turkey Bourbon 101' highballs, allowing you to experience the brand's bold taste. Those who post on social media with the designated hashtag will receive one free highball (subsequent highballs are 500 yen).

In addition, we offer a variety of content that allows you to casually experience American culture, such as hot dogs that pair perfectly with highballs, DJ performances, and sales of used records and American雑貨 (miscellaneous goods).

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  • Source: PR TIMES
  • Category: News