Outdoor & Indoor Event "WILD TURKEY AMERICAN CLASSIC MARKET" to be Held in Conjunction with the Full-Scale Launch of 'Wild Turkey Bourbon 101' in Japan!
To commemorate the full-scale launch of 'Wild Turkey Bourbon 101' in Japan, an outdoor and indoor event, "WILD TURKEY AMERICAN CLASSIC MARKET," will be held at Shibuya CAST from April 10 to 12, 2026. The event will offer various American culture experiences, including bourbon highballs, hot dogs, DJ performances, and collaborations with vintage shops.
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- 📰 Published: April 10, 2026 at 23:53
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As a popular spot for outings in Shibuya, the "WILD TURKEY AMERICAN CLASSIC MARKET" event will be held for three days from Friday, April 10, 2026, to Sunday, April 12, at SHIBUYA CAST.SPACE & GARDEN. This event allows visitors to experience the charm of 'Wild Turkey Bourbon 101,' a symbol of American bourbon that officially launched in Japan on Tuesday, March 31, as well as American vintage culture.
At this event, a variety of content will be available to easily experience American culture, including 'Wild Turkey Bourbon 101' highballs, hot dogs, DJ performances, and sales of used records and American goods. In a special collaboration with "VCM (Vintage Collection Mall)," Japan's largest vintage comprehensive platform, four highly acclaimed vintage shops with unique aesthetic sensibilities, "LEAD," "THISMAN," "RUMHOLE beruf," and "FJ," will also make special appearances and gather in Shibuya.
◾︎Appearing in Shibuya! Introducing the highlights of Shibuya's outing spots
Upon arriving at "Shibuya CAST," a popular spot for Shibuya culture located along Meiji Dori from Shibuya Station, visitors will be greeted by the Wild Turkey Bourbon 101 stand and American music flowing from the DJ booth.
The venue is divided into outdoor and indoor areas, each offering a variety of content where you can easily experience American culture.
【Outdoor Area】A free space to experience America with all five senses through bourbon, music, and food
In the outdoor venue, a Wild Turkey Bourbon 101 stand will appear, serving 'Wild Turkey Bourbon 101' highballs from an American-style bus converted into a kitchen car, allowing visitors to experience the brand's powerful taste.
Furthermore, a variety of American culture can be easily experienced through hot dogs, DJ performances, sales of used records and American goods.