Coinciding with the Full-Scale Launch of 'Wild Turkey Bourbon 101', Over 500 Advertisements Deployed Across Shibuya, Centered on the Scramble Crossing!
CAMPARI JAPAN is launching a massive outdoor advertising campaign with over 500 screens in Shibuya from March 31 to April 19, 2026, to promote the nationwide release of 'Wild Turkey Bourbon 101'.
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- 📰 Published: April 3, 2026 at 01:00
- 🔍 Collected: April 2, 2026 at 19:36
- 🤖 AI Analyzed: April 21, 2026 at 06:44 (443h 8m after Collected)
Coinciding with the nationwide launch of the premium bourbon whiskey "Wild Turkey Bourbon 101," CAMPARI JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director and President: Kenji Holzer) will deploy a large-scale visual and outdoor advertising campaign across more than 500 screens in Shibuya from Tuesday, March 31 to Sunday, April 19, enhancing its presence throughout the entire city.
◾︎ The Iconic American Bourbon "Wild Turkey Bourbon 101" Makes a Massive Debut in Shibuya
"Wild Turkey Bourbon 101," the flagship of the premium bourbon whiskey brand "Wild Turkey"—long loved as an icon of American bourbon—has been crafted for over 60 years. It adheres to the production methods passed down since its founding, driven by the belief of "not changing a single thing that is right," regardless of eras or trends. As part of the brand's global strategy, to coincide with its nationwide release in Japan starting Tuesday, March 31, a large-scale visual and outdoor advertising campaign totaling over 500 screens will be sequentially rolled out in the Shibuya area.
Additionally, the narration for the video displayed on the vision advertisements is provided by musician Ryo Takaiwa, who is also a bourbon enthusiast.
[Display Overview]
Deployment Period: Tuesday, March 31, 2026 – Sunday, April 19, 2026 *The period varies depending on the display location.
Venue: Shibuya Area
List of Display Locations: Q's WALL, MAGNET by SHIBUYA109 Big Board, STREET BOARD SET, Shibuya Center-gai Area Jack, SHIBUYA WALL-JACK, SHIBUYA WILD POSTING, and others.
◾︎ The Iconic American Bourbon "Wild Turkey Bourbon 101" Makes a Massive Debut in Shibuya
"Wild Turkey Bourbon 101," the flagship of the premium bourbon whiskey brand "Wild Turkey"—long loved as an icon of American bourbon—has been crafted for over 60 years. It adheres to the production methods passed down since its founding, driven by the belief of "not changing a single thing that is right," regardless of eras or trends. As part of the brand's global strategy, to coincide with its nationwide release in Japan starting Tuesday, March 31, a large-scale visual and outdoor advertising campaign totaling over 500 screens will be sequentially rolled out in the Shibuya area.
Additionally, the narration for the video displayed on the vision advertisements is provided by musician Ryo Takaiwa, who is also a bourbon enthusiast.
[Display Overview]
Deployment Period: Tuesday, March 31, 2026 – Sunday, April 19, 2026 *The period varies depending on the display location.
Venue: Shibuya Area
List of Display Locations: Q's WALL, MAGNET by SHIBUYA109 Big Board, STREET BOARD SET, Shibuya Center-gai Area Jack, SHIBUYA WALL-JACK, SHIBUYA WILD POSTING, and others.