'Wild Turkey Bourbon 101' Officially Lands in Japan; 'WILD TURKEY AMERICAN CLASSIC MARKET' Vintage Festival Starts April 10 (Fri)
CAMPARI JAPAN is launching the premium bourbon 'Wild Turkey Bourbon 101' nationwide on March 31, 2026. To celebrate, a vintage culture-themed experiential event will be held at Shibuya Cast from April 10 to 12.
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- 📰 Published: March 30, 2026 at 19:00
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CAMPARI JAPAN Co., Ltd. (Headquarters: Minato-ku, Tokyo / CEO: Kenji Holzer) will launch the premium bourbon whiskey 'Wild Turkey Bourbon 101', marking its full-scale landing in Japan, nationwide on Tuesday, March 31, 2026. To commemorate this, the 'WILD TURKEY AMERICAN CLASSIC MARKET', an event where you can experience the product's appeal, will be held for 3 days from Friday, April 10 to Sunday, April 12, 2026, at SHIBUYA CAST.SPACE & GARDEN. At this event, you can enjoy the history of Wild Turkey, which has maintained its crafting methods for over 60 years, and the taste of the flagship 'Wild Turkey Bourbon 101' within a space that blends the American classic worldview and vintage culture. It's a special 3 days where you can experience the American classic aesthetic in the heart of Shibuya, where trends and culture intersect.
◾︎ 'WILD TURKEY AMERICAN CLASSIC MARKET': Experience the American Classic World Through Bourbon, Food, Space, and Culture
This event allows you to actually experience the "rich and powerful taste" of 'Wild Turkey Bourbon 101', while also immersing yourself in the brand's 'American Classic' worldview alongside vintage culture.
Detail URL: https://www.wildturkeybourbon.com/ja-jp/wt101-americanclassicmarket
*During busy times, the indoor area may have admission restrictions or distribute numbered tickets. *Content is subject to change without notice.
◾︎ An "American Classic Space" Appears in Shibuya. Introducing the Highlights of the 3 Days
[Outdoor Area] A Free Space to Taste America with All Five Senses through Bourbon, Music, and Food
The outdoor 'GARDEN' area can be enjoyed with free admission. A food truck serving 'Wild Turkey Bourbon 101' highballs will appear at the venue, allowing you to experience the brand's powerful taste. Those who post on SNS with the designated hashtag will receive one highball for free (500 yen from the second glass onwards).
Furthermore, we have prepared diverse content where you can casually experience American culture, including hot dogs that perfectly match the highballs, DJ performances, and the sale of used records and American miscellaneous goods.
◾︎ 'WILD TURKEY AMERICAN CLASSIC MARKET': Experience the American Classic World Through Bourbon, Food, Space, and Culture
This event allows you to actually experience the "rich and powerful taste" of 'Wild Turkey Bourbon 101', while also immersing yourself in the brand's 'American Classic' worldview alongside vintage culture.
Detail URL: https://www.wildturkeybourbon.com/ja-jp/wt101-americanclassicmarket
*During busy times, the indoor area may have admission restrictions or distribute numbered tickets. *Content is subject to change without notice.
◾︎ An "American Classic Space" Appears in Shibuya. Introducing the Highlights of the 3 Days
[Outdoor Area] A Free Space to Taste America with All Five Senses through Bourbon, Music, and Food
The outdoor 'GARDEN' area can be enjoyed with free admission. A food truck serving 'Wild Turkey Bourbon 101' highballs will appear at the venue, allowing you to experience the brand's powerful taste. Those who post on SNS with the designated hashtag will receive one highball for free (500 yen from the second glass onwards).
Furthermore, we have prepared diverse content where you can casually experience American culture, including hot dogs that perfectly match the highballs, DJ performances, and the sale of used records and American miscellaneous goods.