Cross-District Event in Marunouchi: 'MARUNOUCHI SUMMER FEST' Workshop – Calbee Presents 'Summer School!'

Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara; hereinafter 'Calbee') will participate in the 'MARUNOUCHI SUMMER WORKSHOP' held as part of the 'MARUNOUCHI SUMMER FEST' (organized by the MARUNOUCHI SUMMER FEST Executive Committee), hosting a family-oriented experiential program titled 'Calbee Presents Summer School!' over three days from Thursday, August 20 to Saturday, August 22, 2026.

The Marunouchi district is increasingly expected to serve not only as a workplace but also as a space that enhances quality of life through interaction, learning, and enjoyment. This event is designed as a collaborative initiative among businesses, shops, and public spaces to deliver experiential value across the entire district. As a company headquartered in Marunouchi, Calbee supports the event's mission and is proud to participate in this workshop.

To date, Calbee has conducted food communication initiatives across Japan, connecting people and society through food. In this program, Calbee will offer elementary school students and their parents a unique blend of learning and fun, including an online factory tour, SDGs-related nutrition education, and an AI-powered original packaging design workshop, creating memorable summer experiences and opportunities for new discoveries.

● Program Details

＜Online Factory Tour Program＞

Learn the entire potato chip production process through a live online broadcast from Calbee’s Hokkaido factory

＜Calbee SDGs Education Program＞

Explore sustainability in food through interactive lessons using actual product packaging, focusing on resource conservation and environmental responsibility

＜AI Original Packaging Design Workshop＞

Use your smartphone and generative AI to design an original package themed around 'future snacks'

＜Calbee True/False Quiz & Mascot Photo Session＞

Deepen your knowledge of Calbee products through a fun quiz and take photos with 'Kappa Ebisen' character 'Kappa Ebikun'

● Schedule

August 20 (Thu):

15:00–16:00　Calbee True/False Quiz & Mascot Photo Session

17:00–18:00　Calbee SDGs Education Program

August 21 (Fri):

15:00–16:00　Online Factory Tour

17:00–18:00　Calbee SDGs Education Program

August 22 (Sat):

11:30–13:00　Calbee True/False Quiz & Mascot Photo Session

14:30–17:30　AI Original Packaging Design Workshop

※ Detailed information about each program is available on the official website.

※ On August 22 (Sat) only, a capsule prize draw offering souvenirs will be held after each session.

● Target Audience

・ Elementary school students and their parents (approximately 25 pairs per session)

・ Age-appropriate programs will be offered, with content differentiated for lower and upper grades

● Venue

Conference Square M+ (M Plus) 'Success' Mitsubishi Building 1F, 2-5-2 Marunouchi, Chiyoda-ku, Tokyo 100-0005

● Application Method

Register via the 'MARUNOUCHI SUMMER WORKSHOP' page, with participation determined by lottery

https://www.marunouchi.com/lp/marunouchisummerfest2026/#workshop

Overview of 'MARUNOUCHI SUMMER FEST'

Name: MARUNOUCHI SUMMER FEST

Period: Friday, July 24 – Sunday, August 23, 2026

※ Event dates and durations vary by individual program

Location: Various locations across the Marunouchi area

Organizer: MARUNOUCHI SUMMER FEST Executive Committee

Official Website:

https://www.marunouchi.com/lp/marunouchisummerfest2026/