Calbee and FM Hokkaido's Radio Show 'IMAREAL' Collaborate on Potato Chips! 8th Edition: 'Spicy Vegetable Soup Curry Flavor' Chosen by Listeners

Calbee Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Makoto Ehara; hereinafter 'Calbee') announces the limited-time launch of 'Potato Chips Spicy Vegetable Soup Curry Flavor'—the 8th co-created product with listeners of FM Hokkaido's (AIR-G') radio program 'IMAREAL' (Imareal)—starting Monday, June 22, 2026, at supermarkets and drugstores across Hokkaido.

※Also available on the same day at Calbee's official online store 'Calbee Marche' and flagship stores 'Calbee Plus' (while supplies last).

[Background]

Calbee has been sharing new product information through the biweekly Friday segment 'Mogugoku-bu supported by Calbee' on 'IMAREAL,' a program aired by FM Hokkaido (AIR-G'). Responding to listener requests for an original program product, Calbee launched a co-creation initiative in April 2018 under the slogan 'by the people of Hokkaido, for the people of Hokkaido, made by the people of Hokkaido.' Since the debut of 'Potato Chips Hokkaido Scallop Butter Flavor' in 2019, Calbee has collaborated annually with listeners to develop new products.

This year's 8th collaboration features the 'Spicy Vegetable Soup Curry Flavor,' originally launched in 2020 and selected by listeners as a flavor they want to taste again. The original taste—featuring the rich umami of vegetables and chicken with a kick of spice—remains unchanged, while the potato chip shape has been updated to a flatter form. The packaging design clearly indicates the collaboration while making the flavor easy to visualize. This product is designed to be enjoyed not only by loyal listeners but by all snack lovers.

[Product Features]

● A soup curry flavor highlighting vegetables and a subtle hint of garlic. A well-balanced blend of moderate spice and chicken umami creates a rich, complex taste.

● The packaging uses a vibrant red and yellow background inspired by spicy curry, with a large image of soup curry to instantly evoke the flavor. To emphasize the radio collaboration, the 'AIR-G'' and 'IMAREAL' logos and the phrase 'Potato Chips Born from Radio' are prominently displayed, creating a playful and engaging design.

(From left: 1st to 7th edition products)

[About the Outdoor-Themed Radio Program 'IMAREAL']

Launched in April 2017, 'IMAREAL' is a radio program that captures the real lives of students. To promote radio awareness, the team visits one school per week. Over nine years, they have connected with over 40,000 students. In September 2021, the program won the 'Grand Prize' in the Radio Live Wide category at the Japan Commercial Broadcasters Association Awards. Every Friday from 6 PM to 10 PM, the biweekly segment 'Mogugoku-bu supported by Calbee' shares updates on Calbee's latest products.

Program Website: https://www.air-g.co.jp/ima/

'Mogugoku-bu': https://www.air-g.co.jp/ima/mogugoku/

[Introducing the Co-Creation Journey on Official Note 'THE CALBEE']

Calbee's official Note platform 'THE CALBEE' (https://note.calbee.jp/) shares the story behind the collaboration with 'IMAREAL' and the team's passion for the product. We invite you to read more.

Article Link: https://note.calbee.jp/n/n62919ef14361

※Information as of February 2022.

[Product Overview]

Product Name

Potato Chips Spicy Vegetable Soup Curry Flavor

Net Weight

55g

Price

Open (approximately JPY 185 including tax)

Launch Date / Sales Area

June 22, 2026 (Mon) / Supermarkets and drugstores across Hokkaido

All 'Calbee Plus' flagship stores

Calbee Official Online Store 'Calbee Marche':

https://shop.calbee.jp/marche/shop/default.aspx

※Actual in-store availability may vary slightly by retailer.

※Some stores may not carry the product or may sell out early.

[Calbee Official SNS]

Calbee Official Facebook: http://www.facebook.com/Calbee.JP

Calbee Official Instagram: http://www.instagram.com/calbee_jp/

Calbee Official LINE: https://page.line.me/calbee_jp

Calbee Official YouTube Channel: http://www.youtube.com/c/CalbeeJp

Calbee Official X: http://twitter.com/Calbee_JP

Calbee PR Department Official: https://x.com/calbee_PR

Calbee Official Note 'THE CALBEE': https://note.calbee.jp/

Calbee Official TikTok: https://www.tiktok.com/@calbee_jp_official