First-Ever Sour Coating for 'Jagarico'! Introducing 'Jagarico Umemme', Bursting with Plum Tartness and Shiso Aroma

Background 'Jagarico' was created in 1995 under the concept of 'a snack that high school girls can carry in their bags.' It is a long-selling product that celebrated its 30th anniversary last year, known for its unique manufacturing method that provides a pleasant texture—crispy at first, then crunchy.

For this release, Calbee developed 'Jagarico Umemme,' the first cup product to utilize the 'coating method'—also used for 'Jagarico Karai Yatsu' (Spicy Jagarico)—which applies seasoning to the surface of the sticks.

By seasoning the surface, the plum tartness and flavor are felt intensely from the very first bite. In line with June, the month when interest in plums is highest, Calbee aims to deliver new excitement and a burst of flavor to plum enthusiasts.

Product Features - Based on the well-received 'Jagarico Plum Flavor,' the balance of the taste has been adjusted to mimic the flavor of authentic pickled plums (umeboshi). It is finished to ensure that the aroma of shiso spreads before eating and the plum flavor releases juices as you chew. - The package is designed to intuitively convey the sourness just by looking at the product name. Rather than a typical 'umeboshi' image, the package uses a fresh 'pickled plum' image to express refreshing acidity.

Product Overview - Product Name: Jagarico Umemme - Net Weight: 52g - Price: Open (approximately 215 yen, including tax) - Launch Date/Sales Area: June 15, 2026 (Mon) / Exclusively at Ministop nationwide

*Actual launch date may vary slightly by store. *Some stores may not carry the product or may be sold out.