Calbee and 'Cho Tokimeki♡Sendenbu' Launch Second Year Campaign with Convenience Store-Set Short Dramas: 'Calbee Totsugeki Sendenbu! - We Have This Month's Tokimeki! -'

Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shin Ehara) will begin posting a new short video series, 'Calbee Totsugeki Sendenbu! - We Have This Month's Tokimeki! -,' in collaboration with the idol group 'Cho Tokimeki♡Sendenbu' on Calbee's official SNS accounts starting Tuesday, May 26, 2026.

As a continuation of the well-received promotion conducted in fiscal 2025, the content has been revamped into a short drama format focused on 'daily life x conversation skits.' This aims to more realistically depict the excitement of new products found in convenience stores, evolving the content to be accessible to a wider audience, including the youth demographic. Posts are planned to continue until around March 2027.

[Planning Background]
Approximately 60% of the new snack products released by Calbee annually are limited to or pre-released in convenience stores.

In fiscal 2025, Calbee launched the short video series 'Calbee Totsugeki Sendenbu!' primarily targeting the youth demographic who frequently purchase snacks at convenience stores, serving as a trigger to help more people know about and pick up the products.

In the previous series, Calbee product managers introduced the product's appeal in 15 seconds, which the members of 'Cho Tokimeki♡Sendenbu' would then judge with 'tokimeki' (excitement). The structure involved the members 'promoting' the product alongside comments after tasting, and the series was posted continuously until March 2026.

Purchasing reports and related posts were seen on social media, leading to an expansion of brand awareness among the younger generation.

Following this, the target products and project content have been updated for fiscal 2026 to further expand engagement with the products.

[Overview]
The new series for fiscal 2026 will deploy short video content in a drama format set in convenience stores. In these stores, which are utilized daily, the members of 'Cho Tokimeki♡Sendenbu' will appear as staff or customers, depicting encounters and realizations regarding new products through casual conversations.

Filming is conducted in a convenience store studio, utilizing original uniforms and BGM to express a worldview that is an extension of daily life.

- Project Name: 'Calbee Totsugeki Sendenbu! - We Have This Month's Tokimeki! -'
A new series in a short drama format centered on 'daily life x conversation.'
- Number of Posts: Approximately 10 posts scheduled annually.
Extra episodes are also planned, where viewers may see more natural moments of the group members.
- Posting Start Date: Tuesday, May 26, 2026, at 16:00 (Scheduled to run until around March 2027).
- Posting Media:
- Calbee Official YouTube: https://www.youtube.com/@CalbeeJp/shorts
- Calbee Official Instagram: https://www.instagram.com/calbee_jp/
- Calbee Official TikTok: https://www.tiktok.com/@calbee_jp_official
- Calbee PR Department Official X (@calbee_PR): https://x.com/calbee_PR

- Initial Post Images Released
The initial post features 'Potato Chips Soy Sauce W Mayo.' Through casual interactions at a convenience store, the product's appeal is introduced in a natural flow.

[About 'Cho Tokimeki♡Sendenbu']
'Cho Tokimeki♡Sendenbu' is a 5-member idol unit belonging to Stardust Promotion, consisting of Kanami Tsujino, Haruka Koizumi, Hitoka Sakai, Hiyori Yoshikawa, and Aki Suda. Under the theme of 'Exciting Love and Youth,' they promote (deliver) 'tokimeki' (excitement) to the world.