First Time in Kumamoto! Fan Meeting Held at Contracted Potato Fields
On May 23, 2026, Calbee, Inc. held its first fan meeting in Kumamoto Prefecture at a potato field in Tamana City. Approximately 50 fans participated in a harvest experience and engaged with the company.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 01:00
- 🔍 Collected: May 25, 2026 at 16:31
- 🤖 AI Analyzed: May 25, 2026 at 16:57 (25 min after Collected)
## Overview
Calbee, Inc. (HQ: Chiyoda-ku, Tokyo; President and CEO: Nobu Ebara) held a fan meeting as part of the Calbee 'Fan With! Project', designed to foster deeper connections with the brand's fans.
As the first event of the 2026 fiscal year, a potato harvest experience was held on Saturday, May 23, at a field in Tamana City, Kumamoto Prefecture, with approximately 50 fans in attendance.
## Project Background
Since its founding in 1949, Calbee has released numerous products. To meet fans and deepen connections, the nationwide 'Fan With! Project' was launched in 2024.
In the 2025 fiscal year, events resulted in an average increase in post-event product purchases of 153% compared to pre-event levels, demonstrating high engagement. Given these results, the project will continue in the 2026 fiscal year.
## Details of the Kumamoto Event
The first 2026 event featured a potato harvest in Tamana City. To commemorate the inaugural Kumamoto session, Mayor Takahiro Kurahara of Tamana City greeted the participants.
The program included presentations on the Kyushu branch's initiatives and activities with contract farmers, as well as an original quiz tournament.
## How to Apply
Applications are processed through the 'Calbee Ruby Program' smartphone app. Users can earn points (rubies) by folding and scanning empty bags of qualifying products. One entry requires 500 rubies, and winners can bring up to four guests (five people per group).
Calbee, Inc. (HQ: Chiyoda-ku, Tokyo; President and CEO: Nobu Ebara) held a fan meeting as part of the Calbee 'Fan With! Project', designed to foster deeper connections with the brand's fans.
As the first event of the 2026 fiscal year, a potato harvest experience was held on Saturday, May 23, at a field in Tamana City, Kumamoto Prefecture, with approximately 50 fans in attendance.
## Project Background
Since its founding in 1949, Calbee has released numerous products. To meet fans and deepen connections, the nationwide 'Fan With! Project' was launched in 2024.
In the 2025 fiscal year, events resulted in an average increase in post-event product purchases of 153% compared to pre-event levels, demonstrating high engagement. Given these results, the project will continue in the 2026 fiscal year.
## Details of the Kumamoto Event
The first 2026 event featured a potato harvest in Tamana City. To commemorate the inaugural Kumamoto session, Mayor Takahiro Kurahara of Tamana City greeted the participants.
The program included presentations on the Kyushu branch's initiatives and activities with contract farmers, as well as an original quiz tournament.
## How to Apply
Applications are processed through the 'Calbee Ruby Program' smartphone app. Users can earn points (rubies) by folding and scanning empty bags of qualifying products. One entry requires 500 rubies, and winners can bring up to four guests (five people per group).
FAQ
カルビーの「Fan With! Project」とはどのような企画ですか？
ファンの皆さまと直接お会いし、つながりを深めることを目的としたカルビー初の全国規模のファンミーティング企画です。2024年に開始され、工場や支店、グループ会社、じゃがいも畑などで開催されています。
今回のファンミーティングはどこで開催されましたか？
2026年5月23日（土）に、熊本県玉名市のじゃがいも畑で開催されました。熊本県での開催は今回が初となります。
ファンミーティングにはどのように応募できますか？
スマートフォンアプリ「カルビー ルビープログラム」を通じて応募できます。対象商品の空き袋を折りたたんで撮影し、ポイント（ルビー）を貯めることで応募可能です。
2026年度のファンミーティングは年間で何回程度開催予定ですか？
全国の工場や支店、グループ会社、じゃがいも畑などを中心に、年間14回程度開催する予定です。
イベント参加後の効果はありますか？
2025年度の実績では、イベント参加後の商品購入金額が参加前に比べ平均153％伸長したほか、参加した従業員のモチベーション向上にも寄与しています。