Calbee's "Kataage Potato" Features Wasabi from Azumino City, Nagano Prefecture! Enjoy the Authentic Taste of 'Kataage Potato Salt Wasabi Flavor' with Moderate Saltiness and Refreshing Wasabi
Calbee will release a new limited-edition flavor, 'Kataage Potato Salt Wasabi Flavor,' for its popular 'Kataage Potato' potato chips, starting May 18, 2026, at convenience stores nationwide. This product uses wasabi from Azumino City, Nagano Prefecture, and features an enhanced refreshing wasabi spiciness and aroma.
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- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
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Calbee, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President & CEO: Makoto Ehara) will launch 'Kataage Potato Salt Wasabi Flavor,' a new product from its popular 'Kataage Potato' potato chips, known for their satisfyingly firm texture, which allows consumers to enjoy the refreshing flavor of pungent wasabi. It will be available for a limited time, starting May 18, 2026 (Monday), exclusively at convenience stores nationwide, and from May 25, 2026 (Monday), at other retailers.
*This product uses 0.02% wasabi from Azumino City as wasabi powder.
[Background of Release]
'Kataage Potato' is a potato chip developed by inheriting the traditional kettle-cooked method said to have originated in the United States in the mid-19th century. It first appeared exclusively in Hokkaido on November 8, 1993, and gradually expanded its sales area. It became available nationwide in 2005 and has been a long-selling brand for over 30 years since its launch. By carefully frying thickly sliced potatoes, it offers a firm texture and a rich potato flavor that can be enjoyed with every bite, making it loved by many. In addition to standard products such as 'Lightly Salted,' 'Black Pepper,' and 'Roasted Seaweed Flavor,' Calbee has developed various limited-time flavors.
As a wasabi-flavored 'Kataage Potato,' 'Kataage Potato Wasabi Flavor' was first released for a limited time in May 2014. Due to its popularity, it was re-released in 2016 and 2018. In 2019, the spiciness of wasabi was enhanced, and it was released as 'Kataage Potato Salt Wasabi Flavor.' Since 2022, it has been released annually as a seasonal product in spring.
This year's 'Kataage Potato Salt Wasabi Flavor' continues to use wasabi from Azumino City, Nagano Prefecture, following last year's success. To further satisfy wasabi lovers, the refreshing spiciness and aroma of wasabi that tingles the nose have been enhanced. The authentic deliciousness is achieved with the flavor of wasabi and a moderate saltiness. This product is designed for those who seek a high-quality taste that matches the Japanese aesthetic of 'Kataage Potato.'
[Product Features]
● Uses wasabi from Azumino City, Nagano Prefecture. 'Kataage Potato' offers a refreshing wasabi spiciness and aroma that tingles the nose, along with a moderate saltiness, allowing you to enjoy the taste of potatoes with every bite.
● The packaging features a large image reminiscent of freshly harvested wasabi and an icon motif of wasabi leaves, designed to evoke a sense of the season. The matte ink and refreshing green packaging, characteristic of wasabi, further enhance the seasonal feel.
[Product Overview]
Product Name
Kataage Potato Salt Wasabi Flavor
Contents
60g
Price
Open price (Estimated retail price: around 190 yen including tax)
Release Date /
Sales Area
May 18, 2026 (Monday) / Convenience stores nationwide
May 25, 2026 (Monday) / Retailers other than convenience stores nationwide
*Actual release dates may vary slightly depending on the store.
*Some stores may not carry the product, or it may be sold out and discontinued.
'Kataage Potato Ouenbu' Website: https://kataage-ouenbu.calbee.jp/
[Calbee Official SNS]
Calbee Official Facebook http://www.facebook.com/Calbee.JP
Calbee Official Instagram http://www.instagram.com/calbee_jp/
Calbee Official LINE https://page.line.me/calbee_jp
Calbee Official YouTube Channel http://www.youtube.com/c/CalbeeJp
Calbee Official X http://twitter.com/Calbee_JP
Calbee PR Official https://x.com/calbee_PR
Calbee Official note "THE CALBEE" https://note.calbee.jp/
Calbee Official TikTok https://www.tiktok.com/@calbee_jp_official
*This product uses 0.02% wasabi from Azumino City as wasabi powder.
[Background of Release]
'Kataage Potato' is a potato chip developed by inheriting the traditional kettle-cooked method said to have originated in the United States in the mid-19th century. It first appeared exclusively in Hokkaido on November 8, 1993, and gradually expanded its sales area. It became available nationwide in 2005 and has been a long-selling brand for over 30 years since its launch. By carefully frying thickly sliced potatoes, it offers a firm texture and a rich potato flavor that can be enjoyed with every bite, making it loved by many. In addition to standard products such as 'Lightly Salted,' 'Black Pepper,' and 'Roasted Seaweed Flavor,' Calbee has developed various limited-time flavors.
As a wasabi-flavored 'Kataage Potato,' 'Kataage Potato Wasabi Flavor' was first released for a limited time in May 2014. Due to its popularity, it was re-released in 2016 and 2018. In 2019, the spiciness of wasabi was enhanced, and it was released as 'Kataage Potato Salt Wasabi Flavor.' Since 2022, it has been released annually as a seasonal product in spring.
This year's 'Kataage Potato Salt Wasabi Flavor' continues to use wasabi from Azumino City, Nagano Prefecture, following last year's success. To further satisfy wasabi lovers, the refreshing spiciness and aroma of wasabi that tingles the nose have been enhanced. The authentic deliciousness is achieved with the flavor of wasabi and a moderate saltiness. This product is designed for those who seek a high-quality taste that matches the Japanese aesthetic of 'Kataage Potato.'
[Product Features]
● Uses wasabi from Azumino City, Nagano Prefecture. 'Kataage Potato' offers a refreshing wasabi spiciness and aroma that tingles the nose, along with a moderate saltiness, allowing you to enjoy the taste of potatoes with every bite.
● The packaging features a large image reminiscent of freshly harvested wasabi and an icon motif of wasabi leaves, designed to evoke a sense of the season. The matte ink and refreshing green packaging, characteristic of wasabi, further enhance the seasonal feel.
[Product Overview]
Product Name
Kataage Potato Salt Wasabi Flavor
Contents
60g
Price
Open price (Estimated retail price: around 190 yen including tax)
Release Date /
Sales Area
May 18, 2026 (Monday) / Convenience stores nationwide
May 25, 2026 (Monday) / Retailers other than convenience stores nationwide
*Actual release dates may vary slightly depending on the store.
*Some stores may not carry the product, or it may be sold out and discontinued.
'Kataage Potato Ouenbu' Website: https://kataage-ouenbu.calbee.jp/
[Calbee Official SNS]
Calbee Official Facebook http://www.facebook.com/Calbee.JP
Calbee Official Instagram http://www.instagram.com/calbee_jp/
Calbee Official LINE https://page.line.me/calbee_jp
Calbee Official YouTube Channel http://www.youtube.com/c/CalbeeJp
Calbee Official X http://twitter.com/Calbee_JP
Calbee PR Official https://x.com/calbee_PR
Calbee Official note "THE CALBEE" https://note.calbee.jp/
Calbee Official TikTok https://www.tiktok.com/@calbee_jp_official