3rd Consecutive Year! Calbee 'Fan With! Project' Holds Fan Meeting at Contract Farmer's Field in Gifu Prefecture ~Potato Harvesting Experience in Gifu~
Calbee will hold a "Potato Harvesting Experience in Gifu" on June 13, 2026, in Gifu Prefecture. This event is part of the Calbee 'Fan With! Project,' aimed at deepening interaction with fans. Applications can be submitted via the smartphone app "Calbee Ruby Program," with a deadline of May 7.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
- 🤖 AI Analyzed: April 27, 2026 at 15:50 (1h 19m after Collected)
Calbee Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Makoto Ebara) will hold the "Potato Harvesting Experience in Gifu" on Saturday, June 13, 2026, at a contract farmer's field in Kaizu City, Gifu Prefecture. On the day of the event, in addition to the potato harvesting experience, Calbee-unique recreational activities are planned. Applications for participants began on Friday, April 24, within the smartphone app "Calbee Ruby Program."
The application deadline is 11:59 PM on Thursday, May 7.
Details here: https://www.calbee.co.jp/lbeeprogram/experience/chubu/
[Project Background]
Since its establishment in 1949, Calbee has launched numerous products such as "Kappa Ebisen," "Potato Chips," "Frugra®," and "Jagarico." With the desire to meet and deepen connections with fans who love Calbee products, Calbee launched its first nationwide fan meeting, the Calbee 'Fan With! Project,' in 2024. It was rolled out at 17 locations nationwide, with many fans participating. In fiscal year 2025, Calbee held its first collaborative fan meetings with its group company "Calbee Potato" and other companies, and on March 21, 2026, held its first overseas fan meeting in Hong Kong. To date, over 1,000 fans and approximately 700 employees have interacted through the project.
In the fiscal year 2025 fan meetings, a post-event survey showed an average satisfaction score of 4.94 out of 5, and product purchase amounts after participating in the event increased by an average of 153%*1 compared to before participation, providing an opportunity for customers to deepen their interest in Calbee products. Furthermore, Calbee employees from departments such as factories and sales, who usually have limited contact with customers, achieved a high average motivation score of 4.8 out of 5 through interaction with fans.
Based on the achievements of fiscal year 2025, Calbee has decided to continue the Calbee 'Fan With! Project' in fiscal year 2026. Approximately 14 fan meetings will be held, primarily focusing on the "Calbee Potato Chips" series, at factories, nationwide branches, group companies, and potato fields.
Participation in the Calbee 'Fan With! Project' can be applied for through Calbee's smartphone app "Calbee Ruby Program." By folding empty Calbee product bags that are eligible for "Ori-Pake" into a specified shape and photographing them on the "Ruby Program," you can earn rubies (points). You can apply once for every 500 rubies accumulated. If selected, up to 5 people per group can participate. You can apply multiple times during the campaign period.
*1: Survey conducted via the smartphone app "Calbee Ruby Program," target products are all Calbee products.
Special website: https://www.calbee.co.jp/lbeeprogram/fanmeeting/
The application deadline is 11:59 PM on Thursday, May 7.
Details here: https://www.calbee.co.jp/lbeeprogram/experience/chubu/
[Project Background]
Since its establishment in 1949, Calbee has launched numerous products such as "Kappa Ebisen," "Potato Chips," "Frugra®," and "Jagarico." With the desire to meet and deepen connections with fans who love Calbee products, Calbee launched its first nationwide fan meeting, the Calbee 'Fan With! Project,' in 2024. It was rolled out at 17 locations nationwide, with many fans participating. In fiscal year 2025, Calbee held its first collaborative fan meetings with its group company "Calbee Potato" and other companies, and on March 21, 2026, held its first overseas fan meeting in Hong Kong. To date, over 1,000 fans and approximately 700 employees have interacted through the project.
In the fiscal year 2025 fan meetings, a post-event survey showed an average satisfaction score of 4.94 out of 5, and product purchase amounts after participating in the event increased by an average of 153%*1 compared to before participation, providing an opportunity for customers to deepen their interest in Calbee products. Furthermore, Calbee employees from departments such as factories and sales, who usually have limited contact with customers, achieved a high average motivation score of 4.8 out of 5 through interaction with fans.
Based on the achievements of fiscal year 2025, Calbee has decided to continue the Calbee 'Fan With! Project' in fiscal year 2026. Approximately 14 fan meetings will be held, primarily focusing on the "Calbee Potato Chips" series, at factories, nationwide branches, group companies, and potato fields.
Participation in the Calbee 'Fan With! Project' can be applied for through Calbee's smartphone app "Calbee Ruby Program." By folding empty Calbee product bags that are eligible for "Ori-Pake" into a specified shape and photographing them on the "Ruby Program," you can earn rubies (points). You can apply once for every 500 rubies accumulated. If selected, up to 5 people per group can participate. You can apply multiple times during the campaign period.
*1: Survey conducted via the smartphone app "Calbee Ruby Program," target products are all Calbee products.
Special website: https://www.calbee.co.jp/lbeeprogram/fanmeeting/